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2013 Online Marketing Trends For Small Business

With 2013 comes a new wave of marketing trends that every website should implement. Even now at the end of Q3 companies like Google are testing new deployments that signal online marketing trends to come in 2013. At AwareLabs we've identified how to keep your business website up to date with the latest online marketing trends, think of us as your website's guardian angel. 

Trend #1: Google Pages For Business Will Take A Bite Out Of Facebook PagesFirst and foremost Google has launched Google Business Pages. This is a drastic step towards competing with Facebook Pages. Although it is yet another online social network you need to manage as a business owner, remember that the new Google Business pages will integrate with other Google products such as analytics, search, and places. An immediate benefit of creating a Google Business Pages profile in 2013 is that search listings will feature your logo.

We cover the exact steps in setting up all Google applications for your business so they work together in our Google Setup Guide.
Trend #2: Search Engine Optimization Will Become Social Media Optimization2013 will be the year the spotlight shifts from offsite Search Engine Optimization (SEO) to on site extensibility. With so many social media sites connecting to websites, it will be more effective in 2013 to spend some time improving your core website than trying to do off site link building tactics. Facebook and Google provide in depth hooks into their sites that drive engagement and visitors. As more and more users rely on those services for recommendations, maps, and general information, websites will need to be better integrated.

The AwareLabs Online Marketing Guide includes social media tools like Facebook's Open Graph Debugger, which can help your site have the proper social media extensions for 2013. 

Trend #3: Online Marketing Guides Will Be A Must Have For Small BusinessAs a small business owner you don't have time to figure out all the latest online marketing trends for 2013. Thats not your job. Thats why the AwareLabs Online Marketing Guide has over 350+ up to date web site marketing trends and tasks your small business website will need for 2013. Almost 20 of them deal with setting up Google properly once and for all. That alone will get you ranked higher, listed locally, and even saves you money on advertising with Google. If you haven't already, take a look at the guide, see how ready your website is for 2013.

The best part about the AwareLabs Online Marketing Guide is you only need to do it once but the effects last forever.

Written By: Paul Kenjora

Paul Kenjora is the Product Manager and founder at AwareLabs, a company that provides the next generation website builder for small businesses. He has 10+ years product development experience, has launched sites netting millions of visits a day, and has consulted for fortune 500 companies.