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2013 Website Marketing Trends

Bee On Flower
2013 Will Be About Less Processed And More NaturalIn 2013 people are returning to the the things that are more natural, organic foods, clean energy, humbler homes, and closer family. Its also the year the web will follow those same trends. Online marketing has been blurring the lines between the web and the real world for years. This year, at AwareLabs, we predict the website marketing trends for 2013 will mimic the real world closer than ever before. 

A Trend Towards Less ProcessingGoogle and other giant data centers are starting to feel the pinch due to the economy. Where revenues always outpaced processing costs, rising power prices and diminished advertising revenue are starting to take a toll. A single Google search takes enough energy to boil a tea pot of water. Google has recently moved its free email service for small business to a fully paid model, just a symptom of rising costs for these companies.

As a result of climbing energy prices and a slowed economy, expect large companies like Google to encourage and reward sites that require less processing. Sites that are more search friendly, requiring less processing to index, will get higher rank, and possibly cheaper ad pricing. In 2013, we suggest online marketers focus on optimizing sites for simple clean integration using sitemaps and and detailed meta tag information.

Less Processed Is Also More User FriendlyOur fascination with the technology boom is waning. Where people were once enthralled with gadgets, many now expect simpler. Thanks in no small part to Steve Jobs and apple, the iPad does after all have only three buttons. People still love style, design, and convenience but their tolerance for clutter and complexity is lower.

Websites in 2013 will have to simplify and focus on clean navigable UI and UX. Ironically this should also reduce back end complexity going hand in hand with less processing. For the upcoming year, marketers should overhaul sites to use less HTMl and CSS, focus on minimalist design, and ensure sites are shallow and easy to navigate.

Focus On Smaller Social CirclesAll the social networks are moving aggressively to connect businesses using social circles. Facebook is offering pages for business, Google is integrating business into Plus, and LinkedIn is adding social tools to a business environment. Just like people are re-focusing on friends and family in 2013, websites will need to be more social friendly. A like or a tweet button may not be enough, they are too impersonal.

In 2013 marketers will focus on enabling people to make deep personal recommendations to friends and family. Integrating a site with the top two social networks, Google and Facebook, will be key. Spend time going through and synchronizing your site with these networks and make sharing your site convenient. We may even see Google Plus and Facebook pages replacing business sites.
Plus Many Minor TrendsThose are the major themes for 2013. Old gimmicks like link building are already loosing prominence and will continue to do so. If you're planning on updating your site in 2013, allocate your marketing budget towards online social presence and on site optimizations. Those will be the biggest bangs for the buck. Our AwareLabs Online Marketing Guide breaks these three main points down into over three hundred individual marketing tasks. Start your 2013 marketing plans with the AwareLabs Online Marketing Guide.

Written By: Paul Kenjora

Paul Kenjora is the Product Manager and founder at AwareLabs, a company that provides the next generation website builder for small businesses. He has 10+ years product development experience, has launched sites netting millions of visits a day, and has consulted for fortune 500 companies.