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Website Building Blog From The AwareLabs Team

Why Community Projects Like JS Village Are Important

Recently I was involved as an organizer in a local community event called JS Village along with my colleagues Brandon, Caleb, and Alex.  Their goal was to bring together designers and developers to solve community problems that no one would otherwise tackle.  Basically problems that we're unprofitable and otherwise required too much expensive design and development talent to complete. The concept got me thinking...

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We Help Small Business Owners Do Good In The World

When Chris McDonald of Big Sexy Racing heard about the flooding in Louisiana he decided to help. He had a great reputation in the athletic community as a repeat Ironman champion, and he had a site built on AwareLabs.  Those two ingredients as it turns out were essential in helping a small business have a big impact.

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Small Business Website Traps To Avoid

When I tell people that a lamborghini oil change costs $2,000 they nod their head and say "Wow, that makes sense, it's a fancy car, glad I drive a Honda."  We inherently accept that certain cars not only cost more but require more money to maintain.

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Drag And Drop Website Builders Are Bad For Marketing

Sometimes it just needs to be said, "Lookout!!!". Most of us realize that form and function combined make up user experience (UX) and are both part of website building.  Most of us except advocates of drag and drop it seems.  That segment has missed the small business website building pain point list altogether.

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Own Your Content Own Your Tribe

Content marketing is everywhere, blog posts, photos of events, recipes, and curated lists.  Content marketing is also EVERYWHERE: Facebook, Twitter, Instagram, Pinterest, and now Medium.

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Why Most Small Business Websites Budgets Aren't Enough

What makes a small business website different from a big business website?  The simple answer is budget, the real answer is traditional website building budgets are focused on the wrong parts of the process.  Every website project follows roughly the same process because some things just need to get done before others.  For example website design usually comes before marketing activities like event promotion or paid advertising.

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How Much Does A Coffee Shop Website Cost

A coffee shop website should be all about driving customers through the from door and sales at the register. Since most coffee shops fall into the category of small business, the site should also reduce overhead by leveraging existing content created by day to day shop operations.

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How Much Does A Blog Website Cost

Blogging has been around for over a decade and in that time it has changed the internet as much as the internet has changed around it.  Blog websites started as hobby sites, grew to be a source of revenue when combined with online advertising, and eventually even started displacing major media outlets as a form of news and media.

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Which Website Builder Should I Use

The question of website building comes down to your skills and your ability to apply them to completing the site.  All websites require development, design, integration, and content.  Development is the coding of your site functionality.  Design is the user experience and look and feel of your site. Integration is how the site is wired into your marketing and social media.  Content consists of photos and text that make your site unique.

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A Brief History Of Website Building

A long time ago all websites were custom built from scratch, the web was ruled by developers.  Then WordPress came along and redefined the building blocks of a website. No longer would we need to code, we could simply assemble open source plugins and templates to get both design and functionality.  At least that was the intention with WordPress, execution is a different story.

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How Much Does It Cost To Build A Website

Every consultant can give you a website quote when asked to do a bid, but somehow no one can describe exactly how much it costs to build a website in an easy to understand blog post.  The answer we're given to this paradox is that websites are too complicated to give a generic estimate of how much it will cost to build one.  You're probably as frustrated with that answer as we are at AwareLabs.

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Setting Realistic Website Expectations Up Front

When we watch an amazing rock climbing athlete scale the side of a giant cliff face, most of us don't just assume we can follow the same path.  We realize the mental and physical training required to achieve that level of ability takes years to develop and the penalty for failure is probably death.

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45 Places To Sell Hand Made Product

Hand made products from people all over the world are starting to become main stream.  Ebay and now Etsy have made it possible for home made products to build brand and a customer base.

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Events Are Good For Website Marketing

Events are like little universes of people already segmented around an idea and probably searching for event details.  For example odds are most searches for next weeks baseball game will be by baseball fans, and more specifically fans of exactly 1 of the 2 teams playing that day.

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Work On Your Business Not Your Website

Starting a business today often involves starting a website along the way.  We live in an online world, a website is a natural part of any business solution.  Too often however business owners, especially entrepreneurs, start out building a business and end up building a website instead.  In some cases that may be appropriate, but in most cases, backed by failure rates among startups, its the wrong use of time and resources.

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Google Plus Communities or Facebook Groups For Business Marketing

Google Plus and Facebook both offer community pages, so which one should a business use to get the best customer reach? One of the key differences is that Google lets you interact with communities as your business page while Facebook only allows individuals.

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The Use Facebook As Your Company Page Feature Of Facebook

To get more attention to your business, you can interact with Facebook as your company page. Every comment and like you leave as your company gives you more exposure in groups, partner pages, and even personal profiles. The "Use Facebook As...

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Imagine If SEO / SMO Consultants Could Charge Hourly Rates

Imagine a world where clients were buying marketing time instead of promises, things would be much simpler for everyone. Neither businesses nor SEO / SMO consultants are comfortable with open ended contracts.

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How To Reach One Hundred Thousand Customers In Ten Minutes And Get Conversions

My task was seemingly simple, introduce our website to as many people as possible as quickly and cost effectively as possible, preferably to a group of people who will purchase our product or service.

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Social Media Networking For Professionals With Deadlines

Social Media NetworkingThe process by which social media channels such as LinkedIn, Facebook, Google Plus, Twitter, and Quora are used to build up partner channels.  Typically for the purpose of creating sales channels for a business or product.

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Ultimate Cheat Sheet By James Altucher Is Bad Advice

Recently James Altucher wrote a post called The Ultimate Cheat Sheet For Starting And Running A Business that has stirred alot of ideas in the startup space.

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Realistic Internet Marketing Options For Small Business Owner

Small Business owners, whether running online companies or brick and mortar shops are being forced to participate in social media.  Google, Facebook, LinkedIn, and Twitter are aggressively pursuing social media based marketing and mobile platforms.

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Oh Snap! Our Blog Posts Average 30K Views Per Post

At AwareLabs we give alot of advice on how to get traffic and engagement.  Thats pretty much all we do. So its only fair that we take our own medicine.  We have, our blog posts are averaging 30,569 views per post ( Average Time On Page 2:34 ).

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Introducing The Social Marketing Calendar

Marketing is rapidly shifting towards social media, even search engine rankings are now affected by social media presence.  In the coming months it will be critical for business owners to grow a following on Facebook, Google Plus, Twitter, and LinkedIn.  Not to worry, at AwareLabs we've developed a social media marketing calendar custom made for your website.

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Social Media Has A Problem And It Needs To Be Addressed Now

I recently read an article by Brian Solis about social media that seems to be getting significant attention from the marketing community.

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AwareLabs Founder Speaking At CoHoots Mid Week Mind Tweek

Did you know that Google has 23 different tools you can set up to promote your website?  Did you know there are over 350 things you need to do to launch your website properly?  Did you know that the average website takes 3 months to launch after its built?AwareLabs founder Paul Kenjora is determined to s.

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All The Website Marketing Services You Need In One Place

Marketing a website involves lots of turns and switchbacks.  The plan starts simple, download a theme and put up a few pages describing your product,  done!  Then you realize you need a logo, preferably one that matches your website. Oh that requires an email address, and a few social media accounts.

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Get Your Marketing News Using Flipboard

Flipboard is an innocent looking phone and tablet application that is changing the way we read our marketing news at AwareLabs.  As marketers, we need to stay on top of marketing news quickly, easily, and reliably.  Browsing popular sources like marketing association websites, technology sites like Hacker News, and various aggregators like Reddit takes too much time.    There is too much news out there.

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A Guide To The Best Online Marketing For Small Business

The best online marketing for small business is having a site that gets customers through the door, no more and no less.   So how does a website get customers through the door these days?  By being found, its more importnat than ever to have a site that is well connected to the places where customers search.  The best online marketing for small business today is to build a small convenient website quickly and connect it to as many promotional resources as possible online.

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Brett Approved Feature Client Story

One of our clients is launching an amazing startup to help people with disabilities travel more confidently.  Brett, from brettapproved has set up an Indie Gogo Campaign with the goal of raising $500,000.

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A Simple Marketing Guide To Landing Page Optimization

Landing page optimization is the art of improving conversions on a specific page that is usually linked to from search or advertising. Every site has at least one landing page, the home page.

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Solved: How Do I Market My Website?

The solution to the seemingly complex question of "How Do I Market My Website?" is having a plan and executing it. For most people the most difficult part is coming up with a plan.

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We've Got Working From Home Backwards

Of course this is a response to the outcry surrounding a decision by Yahoo Inc. YHOO, led by new Chief Executive Marissa Mayer, to end work-from-home arrangements. As the founder of AwareLabs, I'm here to tell you the debate is all backwards. Its not about working from home but homing from work.

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The Rise Of Seth Godin Infographic

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The Startup Marketing Plan For 2013

As a startup going to market in 2013, you have to contend with rising user acquisition costs, meaning you can't just throw money at the problem, you now have to work smarter not only harder. Thats where AwareLabs comes in, we have the startup marketing plan for 2013 for a smarter marketing campaign. Keep reading, you'll save at least $100,000 in marketing mistakes.

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Founder Paul Kenjora One Of Most Viewed Profiles On LinkedIn

Looks like using AwareLabs not only makes your website popular but your founders too. Congrats to our AwareLabs founder Paul Kenjora for rocking LinkedIn.

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A List Of Common Negative Keywords For Your PPC Campaign

If you're running a Pay Per Click campaign on Google Adwords or any other PPC platform, you can significantly conserve your PPC daily budget by using negative keywords for your campaign. Adding the list to Google Adwords is simple, just add one negative keyword per line to each campaign. Google provides instructions for adding negative keywords to your PPC campaign.

Negative keywords in any campaign disable your ads when certain keywords are present in the search box.

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2013 Website Marketing Trends

2013 Will Be About Less Processed And More NaturalIn 2013 people are returning to the the things that are more natural, organic foods, clean energy, humbler homes, and closer family. Its also the year the web will follow those same trends.

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Coffee Shop Marketing Ideas You Can Do Right Now

For Coffe Shop OwnersIf you're here, odds are you're a coffee shop owner looking for help getting more customers through your doors. Don't feel overwhelmed, its not impossible, there is a science to it.

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Choosing Online Marketing Companies

Knowing which online marketing companies to pick for your business depends on what type of business you run. Not every marketing agency or online firm has the same online marketing expertise. Use our online marketing services charts to pick the right companies for your online website and use your money more wisely.

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2013 Online Marketing Trends For Small Business

With 2013 comes a new wave of marketing trends that every website should implement. Even now at the end of Q3 companies like Google are testing new deployments that signal online marketing trends to come in 2013.

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AwareLabs Founder Paul Kenjora Mentoring At Startup Weekend

On the weekend of August 10th, 2012, Northern Arizona Center for Entrepreneurship and Technology (NACET) in Flagstaff, Arizona is putting on Startup Weekend. This is a 54 hour event that brings together ideas and talent to produce an entire startup in one weekend.

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Marketing A Website For Startup Founders

With first time founders, there's a temptation to rush ahead and capture the low hanging fruit. They read articles and watch interviews about tactics and strategy that works for others. So they rush ahead to imitate those actions.

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Still The Most Effective Free Online Marketing Tools In 2012

Its 2012 and the web is dominated by social media, we have more metrics than we know what to do with, and almost everything online is some variant of free.  New startups now appear every day promising more effective online marketing.

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We've Got A Few Marketing Guide Improvements For You

We worry about usability because its our bread and butter. Customers like you depend on AwareLabs to deliver a simple easy to use marketing guide. So periodically we will release updates to the guide that after research and usability testing have proven to be better.

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AwareLabs Launches At Northern Arizona Center For Emerging Technologies ( NACET ) Incubator In Flagstaff

Their mission is to facilitate the funding of promising new businesses that create high-wage jobs and produce a net gain for the region.

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The Complete Website Checklist

Websites are like ideas, pretty much everyone has one but very few ever bring them to market. Creating a website and having it reach the right audience are two different things.

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Full Service Internet Marketing For Small Business

Does "full service" mean having a cute 22 year old secretary?So many agencies promise full service but what does that mean for small business owners?  Does "full service" mean having a cute 22 year old secretary?  Does it mean meeting in a room designe.

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Google Analytics Plus Webmaster Tools Add GMail With Rapportive Equals Win

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How Did I Come Up With A PR Marketing Guide

I get asked often how I came up with AwareLabs as a marketing guide?The short story, I saw a need to bring sanity to online marketing and PR that fit small business.

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What Is Public Relations?

Public Relations (PR) is the act of conveying a brand to a target market. The brand is what resonates the with potential customers and needs to be well defined ahead of time. PR is the process of packaging and distributing that brand to consumers.

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Does Hacker News Deliver Value For Startups Or Just Y Combinator?

An accident or is Paul Graham really clever?Y-Combinator has been an amazing Silicon Valley startup incubator that has been copied in cities around the world. Yet it remains the dominant brand when it comes to startup accelerators.

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Does Slide Share Drive Engagement?

Over three days the presentation went from 17 views to 1,500+ with a few dozen re-tweets, likes, and favorites.Let me begin by saying SlideShare is a great service assembled by hard working entrepreneurs like myself. My user experience was impressive and it really was easy to upload my Power Point slide deck.

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10 Critical Startup Tasks

10 Critical Startup Tasks I have picked from a list of hundreds.As a founder I have struggled with the complex process of PR every time. In my efforts to simplify the tasks I have built a PR guide for startups. The guide arranges tasks in groups and orders them for maximum efficiency on behalf of the startup.

Presented below are 10 Critical Startup Tasks I have picked from a list of hundreds.

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Is AwareLabs A Good Marketing Tool For Agencies?

The AwareLabs PR tool allows you to track and complete PR and branding tasks on behalf of customers or with their help, your choice. It organizes PR specific tasks and to-do lists. It will let you deliver measurable progress that customers can see and feel.

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PR For Dummies

Most of us can't afford several thousand dollars a month on PR.We all have to start somewhere with PR. Any online business these days needs at least a basic PR program in place. The problem is most of us can't afford several thousand dollars a month on PR.

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How To Build An Online Brand Identity

You have a Facebook account and a Twitter account, you're good right? Not if you plan on running a startup or a blog. Your online identity involves building a brand that you want, not one thats given to you by your friends.

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How To Start A PR Campaign

Starting a PR campaign is a daunting task. In the modern web it involves everything from social media, to blogging, events, and press releases. PR agencies charge thousands of dollars just to get started.

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A Startup Team Of One

The team behind AwareLabs consists of myself Paul Kenjora and an indispensable team of advisors. Just one man? Yes, but not just any man. The world was built by men and women with skills, determination, and a drive to make it happen. With the support of their local community they've achieved so many amazing things.

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What Is AwareLabs?

AwareLabs is a PR task list assembled to help guide startups through the initial phases of launching a campaign. While marketing my own startups I, Paul Kenjora, spent weeks researching PR, following successful entrepreneurs, and discussing strategy with PR professionals. Through the process I came to a conclusion.

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Porting Aware To Django

A few years back I started a PC profiling service known as AwareLabs. It was originally written in C++ with a Windows MFC downloadable client. Six months ago I re-wrote the static website front end in Django so I could get a better handle on news and static updates. Today I’m re-writing the entire back end data management piece and customer manager.

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Outsourcing Revisited And No One Is Safe

The recent article Outsourcing Killed By Django And Ruby On Rails has caused as much proper debate as it has blind controversy. The feedback provided by readers here as well as other sites like Y Combinator and Reddit have brought up some good points.

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Outsourcing Killed By Django And Ruby On Rails

The absolute pinnacle of outsourcing madness peaked with the publication of “The 4 Hour Workweek” by Timothy Ferriss. The book was a Bible for starting your own sweat shop. Everyone from one man startups long forgotten to mega corporations like Ebay were looking to India, China, and eastern Europe to cut development costs. There is even a story, famous among cubicle dwellers, of an IBM engineer outsourcing his job to India, then using his free time to get and outsource another job at Motorola.

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New Django Site For Porsche Enthusiasts

Recently I’ve completed a revamp of Patrick Motorsports on the Django platform. The owner, James, has been working with Porsches for more than 15 years. He races Porsches, builds Porsches, and sells parts for Porsches.

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Google Gets Into VC Business

Recently all the major news papers have covered the same story. Google is getting into the VC space. Its nice to know the company that saved the web is now saving the VC market. Although I expected some new cool social investment platform instead of a simple. "We’ve got $100 Million to spend.". I guess its the Google version of a bailout.

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Retiring Old Posts To Keep Django Fresh

Times change and so does Django, why would this blog be any different. I personally wish more people would do a little spring cleaning here and there. There are few things more frustrating than outdated posts derailing my searches.

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What Is Your Version Of Django

In my professional and personal projects I’ve run into alot of different versions of Django.

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