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A Brief History Of Website Building

A long time ago all websites were custom built from scratch, the web was ruled by developers.  Then WordPress came along and redefined the building blocks of a website. No longer would we need to code, we could simply assemble open source plugins and templates to get both design and functionality.  At least that was the intention with WordPress, execution is a different story.  WordPress remained for the most part a tool for developers, which most of us are not.  It did reduce the time and cost of building a website but not enough for most of us.  Time passed and the web became more complicated, more social, more visual.  

Then designers decided they should have a go at building website tools instead of developers and drag and drop site builders started popping up.  Developers thought it was a crazy idea. Now any one of us could spend some time dragging images and text around a screen and build a website.  Turns out very few of us have a design degree and don't really know what to drag where.  Designers loved it while the rest of us had to hope no one would look past the home pages we copied from the designers.  Time and costs were reduced again, mostly because what our dragged and dropped sites could do was also limited.  Time passed and the web became more responsive, more integrated, and more about real world user experience.

Along came AwareLabs with the idea that a website builder is simply about empowering us to execute on great ideas.  Which is to say its not about forcing us to do development nor design, its about providing both so we can work on our world changing ideas instead.  Designers thought it was a crazy idea. Now our websites only demand content, the ability to tell our stories, and convey our ideas.  Now our websites automatically upgrade as the web advances.  Now we spend less time, money, and energy on our website.  Now when time passes our website can keep up with the changes.  Now the web belongs to marketers.

Written By: Paul Kenjora

Paul Kenjora is the Product Manager and founder at AwareLabs, a company that provides the next generation website builder for small businesses. He has 10+ years product development experience, has launched sites netting millions of visits a day, and has consulted for fortune 500 companies.