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A List Of Common Negative Keywords For Your PPC Campaign

If you're running a Pay Per Click campaign on Google Adwords or any other PPC platform, you can significantly conserve your PPC daily budget by using negative keywords for your campaign. Adding the list to Google Adwords is simple, just add one negative keyword per line to each campaign. Google provides instructions for adding negative keywords to your PPC campaign.

Negative keywords in any campaign disable your ads when certain keywords are present in the search box. They could include modifiers like the word free that suggest the visitor isn't interested in paying. They could also include words like class or job that change the meaning of your intended keyword or phrase. Do not be intimidated by how many negative keywords you add to protect your daily PPC budget, Google and other PPC platforms can handle it.

The only question that remains is which negative keywords to add. Since each site and product is a little different the negative keyword list can vary from website to website. However, there is a general rule of thumb for keywords that chew up your PPC budget but offer little conversion. This list is our ongoing effort to help users of the AwareLabs Online Marketing Tool improve their PPC performance.

Caution: These lists of negative keywords are a reference point and should not be copied and pasted without review and consideration.

Use These Negative Keywords If Your PPC Campaign...
Is Not OS

apple
linux
mac
macintosh
microsoft
os x
osx
unix
windows

Is Not DIY

craft
crafts
create
creating
hand made
handmade
home
homemade
how to
make
making

Is Not Legal

act
act of
compliance
law
laws
legal
legislation
regarding
regulation
regulations

Is Not Education

class
classes
college
colleges
course
courses
education
school
schools
training
universities
university

Is Not Employment

career
careers
employment
hiring
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary

Is Not Industry

consumer
export
exporter
exporters
hobby
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
retail
retailer
retailers
rules
safety
specifications
specs
standards
store

Is Not Developer

DIY
ajax
c++
dbase
delphi
developer
developers
do-it-yourself
excel
file
filemaker
files
flash
fox
java
libraries
library
mdb
mysql
open source
php
sample
schema
sheet
source
spreadsheet
sql
template
templates
vb
visual basic
xls
xml
xsl

Is Not Bargain

bargain
cheap
clearance
close out
close outs
closeout
closeouts
discount
discounted
free
freebie
freebsd
freeware
giveaway
gnu
gratis
gratuit
inexpensive
liquidation
no charge
no cost
odd lots
overstock
price
prices
pricing
quote
quotes
remainder
remainders
retail
retailer
retailers

General

club
clubs
conspiracy
consultants
consulting
document
documentary
documents
drawing
drawings
episode
episodes
file
files
film
films
icon
icons
illustration
illustrations
image
images
logo
logos
movie
movies
photo
photograph
photographs
photos
picture
pictures
send
sending
show
shows
sketch
sketches
video
videos

Is Not Research

about
association
associations
bad review
book
books
case studies
case study
community
comparison
comparisons
contest
creating
define
definition
diagram
error
example
examples
forum
guide
guides
help
history
how-to
info
information
instruction guide
instructions
journal
journals
magazine
magazines
manual
map
maps
metrics
model
negative review
news
picture
pictures
project
research
review
reviews
sample
samples
statistics
stats
success stories
success story
support
tip
tips
tutorial
tutorials
user manual
video
what are
what is
white paper
white papers

Is Software

activation key
bittorrent
broken
burn
burner
cd
cd key
code
community
crack
cracked
cracks
crackz
desktop
developer
developers
disk
download
downloads
dvd
easyshare
error
faulty
file
files
forum
free
freeware
game
games
gnu
hac
hack
hacked
hacks
image
key gen
key generator
key gens
keygen
keygens
keygenz
keymaker
libraries
library
license
license key
licensekey
microsoft
open source
password
patch
patches
pirate
pirate key
pirated
public domain
rapid share
rapidshare
reg key
registration
registration codes
registration key
regkey
retail
retailer
retailers
serial
serial key
serial number
serials
serialz
shareware
shortcut
shortcuts
template
templates
tip
tips
torrent
torrents
torrentz
unlock
unlocking
validation
video
wares
warez
windows

Is Automotive

antique
antiques
auction
auctions
avis
career
careers
class
classes
classic
classical
classifieds
collectible
collectibles
college
colleges
course
courses
crash
crashes
employment
enterprise
game
games
garages
hertz
insurance
intern
interns
internship
internships
job
jobs
loan
loans
magazine
magazines
mechanic
movie
national
part-time
pixar
position
positions
program
programs
recall
recalled
refi
refinance
refinancing
rent
rental
rentals
repair
repo
repossessed
repossession
ringtone
school
schools
seat cover
seized
thrifty
toy
toys
training
warranties
warranty
wash

Is Travel

FAQ
about
advisory
apartment
architecture
article
articles
association
associations
bank
blog
blogs
book
books
bulletin
bulletins
case studies
case study
certification
channel
class
classes
club
clubs
college
colleges
condo
conference
conferences
council
councils
county court
course
courses
data
dating
define
definition
diagram
education
example
examples
festival
forum
forums
foundations
guide
guides
history
homes
image
images
info
information
institute
institutes
jobs
journal
journals
learn about
library
logo
logos
magazine
magazines
map
maps
meaning of
metrics
music
music video
news
newsletter
newsletters
newspaper
newspapers
nursing
photo
photograph
photographs
photos
picture
pictures
police
program
programs
real estate
report
reports
research
resource
resources
review
reviews
ringtones
sample
samples
school
schools
seminar
seminars
sisterhood
statistics
stats
success stories
success story
theories
theory
trail
training
tutorial
tutorials
universities
university
warped tour
weather
what are
what is
white paper
white papers
wiki
wikipedia
workshop
workshops

Is Real Estate

FAQ
about
ale
alone
and garden
animal
apartment
apartments
article
articles
association
associations
blog
blogs
blues
book
books
builders
bulletin
bulletins
case studies
case study
chart
chop
class
classes
cleaning
club
clubs
college
colleges
conference
conferences
construction
contractor
council
councils
course
courses
data
decor
decorating
define
definition
derby
design
diagram
disney
dog
doll
education
example
examples
expo
for rent
forum
forums
foundations
full
fumigation
furnishings
furniture
glass
goods
grind
guide
guides
haunted
health care
history
ice
image
images
improvement
info
information
inspection
institute
institutes
insurance
interiors
journal
journals
learn about
license
loan
loans
logo
logos
magazine
magazines
makeover
map
maps
meaning of
metrics
moisture
mold
mortgage
movies
music
news
newsletter
newsletters
newspaper
newspapers
nursing
outback
party
photo
photos
picture
pictures
plans
plants
play
program
programs
remedies
remodeling
rent
rentals
repair
report
reports
research
resource
resources
review
reviews
road
sample
samples
school
schooling
schools
security
seminar
seminars
server
shopping network
speaker
statistics
stats
steak
sublease
success stories
success story
test
theater
theories
theory
training
tree
tutorial
tutorials
tv
universities
university
values
videos
waffle
warranty
what are
what is
white
white paper
white papers
wiki
wikipedia
workshop
workshops

Is Health

FAQ
about
act
act of
advice
agencies
agency
animal
animals
antique
antiques
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
career
careers
case studies
case study
cat
cats
charity
class
classes
clip art
code
collectible
collectibles
college
colleges
compliance
conference
conferences
consignment
consultants
consulting
course
courses
data
define
definition
department
dept
diagram
direct hire
direct placement
dog
dogs
education
employer
employers
employment
example
examples
finance
financial
firm
firms
forum
forums
foundations
freelance
freelancer
freelancers
freelancing
full-time
guide
guides
head hunter
hiring
history
hobbies
hobby
image
images
independent contractors
info
information
institute
institutes
intern
interns
internship
internships
job
jobs
journal
journals
law
laws
learn about
legal
legislation
like new
logo
logos
magazine
magazines
management
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
non profit
part-time
pet
pets
photo
photograph
photographs
photos
picture
pictures
position
positions
program
programs
recall
recalled
recruiter
recruiters
recruiting
refurbished
regulation
regulations
rent
rental
rentals
renting
repair
repairs
report
reports
resale
research
resource
resources
resume
resumes
review
reviews
rules
safety
salaries
salary
sample
samples
school
schools
second hand
seminar
seminars
service
services
staffing
statistics
stats
success stories
success story
temp
temporary
theories
theory
thrift
thrifty
training
tutorial
tutorials
universities
university
used
vintage
what are
workshop
workshops

Written By: Paul Kenjora

G F T L
Paul Kenjora is the Product Manager and founder at AwareLabs, a company that provides the next generation website builder for small businesses. He has 10+ years product development experience, has launched sites netting millions of visits a day, and has consulted for fortune 500 companies.
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