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All The Website Marketing Services You Need In One Place

Marketing a website involves lots of turns and switchbacks.  The plan starts simple, download a theme and put up a few pages describing your product,  done!  Then you realize you need a logo, preferably one that matches your website. Oh that requires an email address, and a few social media accounts.  Now you're getting a photo of yourself for your avatars.  In the mean time you realize no one is visiting your site, and you need Search engine optimization.  That requires coding something called "Meta Tags", so in between photo shoots and copywriting you're coordinating a developer and a designer.

You Don't Know What You NeedEvery product is different, you will discover which website marketing services you need as you go along.  Even though that statement is true in general, missing steps and back tracking can cost you time, money, and opportunity.  The reality is you need to have a comprehensive website marketing plan before you begin.  One, you will set expectations for yourself.  Two, you won't waste resources.  Get a website marketing services guide, list, or plan.

You Don't Need An AgencyMost website marketing services at large agencies are executed by interns.  To stay profitable, agencies and consultants break your marketing plan into simple tasks, farm out the work to interns or offshore teams, and charge you enough to cover overhead.  They will deliver just enough website marketing services to keep you engaged as a customer forever.  In reality what agencies and consultants do can be done by anyone with a keyboard and a monitor.  Its just a matter of having a website marketing services roadmap.  Once you have that, you can pick when to engage consultants and when to do the work yourself, resulting in better  website marketing that lasts longer and costs less.  You can outperform an agency 10:1 for every dollar spent if you do your own marketing.

You Do Need A RoadmapA typical website will engage over 300 website marketing services.  Its not just a matter of engaging the right services, but even more about engaging them at the right time.  When should you get a photographer? Before or after you set up your social media profiles?  Blogging before advertising?  For a comprehensive answer to all these website marketing questions and more, take a look at our Website Marketing Guide.

Written By: Paul Kenjora

Paul Kenjora is the Product Manager and founder at AwareLabs, a company that provides the next generation website builder for small businesses. He has 10+ years product development experience, has launched sites netting millions of visits a day, and has consulted for fortune 500 companies.