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Choosing Online Marketing Companies

Knowing which online marketing companies to pick for your business depends on what type of business you run. Not every marketing agency or online firm has the same online marketing expertise. Use our online marketing services charts to pick the right companies for your online website and use your money more wisely.

Online Marketing Services Chart

♥ A recommended online marketing service for your business type that will yield maximum online marketing effect per dollar spent.

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Design

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Having a professional design encourages visitors to trust your website. Every type of business needs a cohesive design that is capable of supporting the website, printed materials, and advertising.

Search Marketing

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Online search engines are still the main way people find products and services. A majority of ranking well is ensuring your website is set up correctly with search engines like Google and Bing.

Online Advertising

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Running online advertising campaigns can get expensive fast. The key is to focus efforts on the types of campaigns that work for your business.

Local Marketing

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As the web gets bigger, the online user is getting more focused. Advertising and marketing within a local geographic area is becoming key to engaging customers.

Email Marketing

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One of the most effective online marketing campaigns possible, if done correctly. Email marketing works best when you have a list of emails to send to already.

Social Media

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With the popularity of Facebook and Twitter its hard to ignore social media. Its also hard to convert casual users to actual customers from these sites, especially for certain niches.

Referral Marketing

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If you're good at making a product but not so good at marketing it, a referral program may be your best bet. Offer a split in revenue and let others market your site for you.
Online Marketing Activity Timing Chart

♥ A recommended online marketing activity for your business phase that will yield maximum online marketing effect per dollar spent.

Pre-Revenue $10K Or Less $100K Or Less $100K Or More Large Brand

Marketing Agency

A professional online marketing agency brings expertise but they also like to work with large budgets and excel at building branding over customers.

Boutique Marketing Firm

Niche marketing boutiques offer focused expertise and great local exposure. Use them after you try a few things yourself and understand the online marketing space at least a bit.

SEO Company

Search engine optimization is a part of the industry that is full of land mines. Avoid any promises that sound too good to be true and keep budgets low until you see results. Keep in mind that 80% of all SEO happens on your own website.

Marketing Consultant

Hiring a part time individual marketing consultant is a great way to bridge the gap between a small business budget and smal business online marketing requirements.

Do It Yourself

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Every small business should have an online marketing plan. This is where you figure out what your online marketing needs are and what works for your customers before wasting huge budgets with consultants or agencies.

Once you decide what type of online marketing company you need, search around for a local firm matching your criteria. If you fall in the in the Do It Yourself Online marketing category of smal business, we urge you to give the AwareLabs Online Marketing Guide a try.

Written By: Paul Kenjora

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Paul Kenjora is the Product Manager and founder at AwareLabs, a company that provides the next generation website builder for small businesses. He has 10+ years product development experience, has launched sites netting millions of visits a day, and has consulted for fortune 500 companies.
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