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Google Analytics Plus Webmaster Tools Add GMail With Rapportive Equals Win



They all play nice together and have all the bases covered as far as metrics.In the very first phase of the AwareLabs marketing guide we recommend you set up a custom domain GMail + Rapportive, Google Webmaster Tools, and Google Analytics in that order.  Why those three specifically?  Mainly because they all play nice together and have all the bases covered as far as metrics.

Of course there are other tools like KissMetrics that do the same things, and there is a use for those.  However, we believe that founders and business owners are busy people juggling so many different aspects of a project. We have also learned from countless founder interviews that metrics are great as long as they don't become a distraction to great customer service and overall marketing.  By choosing too recommend a suite of Google tools, we are striking a balance between time invested and results so that most business owners can continue using the tools long after installing them, instead of abandoning them after a few days of grand hopes.

Best part is Rapportive stays out of your way if you want it to.Why GMail and Rapportive?  You need to create email accounts quickly, manage employee logins, and have them be accessible anywhere.  You can have GMail set up for your domain in a few minutes.  Add Rapportive to your GMail and every email turns into a social media command center.  Rapportive shows LinkedIn, Twitter, Facebook, and Pinterest profiles for each recipient.   Now when you get an email, connect on LinkedIn without leaving GMail, a huge time saver and marketing tool for business owners.  Best part is Rapportive stays out of your way if you want it to.

Google Webmaster Tools really? Absolutely, if not Google who else is going to tell you about your keywords, sitemap, and errors on your website.  Plus once you have GMail set up, its a single click to  log in and glance at your keyword statistics and rankings.  As a busy founder you can set it and forget it or check on it every once in a while.

Simple high level metrics with an option to drill down, no cmplex setup required.Google Analytics is back with a vengeance.  After Google got dominated by a few upstarts, they really put some quality improvements into Google Analytics.  The new dashboard has traffic flow, a simplified interface, and drill downs.  The setup process is much improved and navigating between Webmaster Tools and Analytics is easy, they integrate.  The big advantage for business owners is simple high level metrics with an option to drill down, no complex website setup required.

All of this is bundled into four tasks in phase one "Pre Launch Setup" in the AwareLabs marketing guide.  We do the research for you, so you can focus on running your business.  These are just four tasks, our list contains close to two hundred.  Theres no rush, do one at a time at you own pace and before you know it, you're marketing your business like a pro.

Written By: Paul Kenjora

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Paul Kenjora is the Product Manager and founder at AwareLabs, a company that provides the next generation website builder for small businesses. He has 10+ years product development experience, has launched sites netting millions of visits a day, and has consulted for fortune 500 companies.
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