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How To Build An Online Brand Identity

Example Of Good Branding Darth Vader On Segway Following Little Girl On BikeYou have a Facebook account and a Twitter account, you're good right? Not if you plan on running a startup or a blog. Your online identity involves building a brand that you want, not one thats given to you by your friends.

A good brand requires focus, clarity, passion, and intent.
The importance of defining your own brand cannot be underestimated. A good brand requires focus, clarity, passion, and intent. The act of consciously defining your brand leads to a focused and clear message of who you are. And you must be what you are passionate about or you won't be able to support your brand image. The simple exercise of writing who you are and how you want to be seen can create momentum for you by making your next steps clear.

Once you've created your brand, it needs a place to live so that others can see it and come to believe in it. If no one sees your brand, its not effective. Facebook and Twitter are a good start but you should reinforce your online identity with other tools. PlanCast is a phenomenal at connecting your brand to events that reinforce it. Quora is a superb venue for lending credibility to your online identity by becoming an authority. Zerply can take your LinkedIn resume and make it more palatable to the community of people supporting your online identity. Al simple tools that take seconds to set up.

Take a look at the branding task list.The trick is to stay organized, building an online brand identity takes time and iterations. Your community will react to everything you publish. Be responsive and adjust your messaging. Having a strong online identity will make everything you write or get involved in generate more interest in you.

There are hundreds of other opportunities to spend minutes a day building up your online brand presence. For a closer look at the rest of them log into AwareLabs and take a look at the branding task list...

Written By: Paul Kenjora

Paul Kenjora is the Product Manager and founder at AwareLabs, a company that provides the next generation website builder for small businesses. He has 10+ years product development experience, has launched sites netting millions of visits a day, and has consulted for fortune 500 companies.