How To Reach One Hundred Thousand Customers In Ten Minutes And Get Conversions
Published Feb. 4, 2014
My task was seemingly simple, introduce our website to as many people as possible as quickly and cost effectively as possible, preferably to a group of people who will purchase our product or service. Just to make it more realistic, I decided to have one person do all this, his name is Paul Kenjora ( Hi! ). So how did we do it?Step 1: We Created A Customer Profile
At AwareLabs, we are a marketing product that helps websites reach an audience. Our product is aimed at website owners directly and the consultants and marketing agencies that serve those customers indirectly. People who would use AwareLabs are involved in groups with titles that have words like: marketing, small business, agency, etc. With this profile in mind I set out to find our audience...Step 2: Find Ten Groups On Facebook ( + 30,000 People )
We went to Facebook and searched until we found ten groups that fit our customer profile. The search for each group was relatively quick. I simply searched and asked to join the groups. The long part was waiting to be approved on some groups, it seems that Facebook moderators check the door infrequently. Within a few minutes I had ten groups averaging a few thousand members each. I now have tens of thousands of Facebook within marketing reach.Step 3: Find Ten Groups On Google Plus ( + 250,000 People )
With Google things were even easier, they have a pretty well developed community search feature. I quickly scanned all the communities that matched my target audience profile and picked the ones with the most members in them. I learned that if I searched for a community as AwareLabs and then interacted with it ( instead of going directly to the community from my browser ), the post, like, or comment would be attributed to my company page instead of personal profile. Within a few minutes I had thousands of Google Plus users, some groups had 32K members and up, available as an introduction.Step 4: Find Ten Groups On Linked In ( + 20,000 People )
Once I arrived at LinkedIn, I was on a roll. I switched the search option to "groups", and quickly found dozens of options to engage thousands of people at a time. The groups on LinkedIn are definitely more business oriented but easier to join as approvals come back quickly. Even though the groups are smaller, I feel like they deliver a better fit for our audience. LinkedIn now has all the social features like, sharing, commenting, and liking. A few minutes of careful searching and selection and I was engaging my LinkedIn customer base.Step 5: Begin Marketing To 300,000 People
This last step is ongoing of course but its nice to know I have an audience at least. Over the past few weeks, I've been regularly visiting each group with a 1 hour regiment of likes, comments, and shares. I'm of course using the AwareLabs Social Calendar to stay organized. Mondays are mostly about likes, Tuesdays are, you guessed it, blogging days, etc... The effects have been surprisingly spectacular, our blog posts receive an average of 30,000 reads each, search engine ranking is improving drastically every day, and we are getting conversions into all our paid products via the website... I'm doing this alone, one hour a day.