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PR For Dummies

Most of us can't afford several thousand dollars a month on PR.
We all have to start somewhere with PR. Any online business these days needs at least a basic PR program in place. The problem is most of us can't afford several thousand dollars a month on PR. So we do the next best thing, buy PR For Dummies and start skimming the pages. 

Suddenly we're learning an whole new career, not what we had in mind? 
Several frustrating days later we feel overwhelmed and under informed. The crushing feeling of helplessness floods in as we realize how complicated and time consuming PR can be. All most of us want to do is sell a product of service, why does it have to be so hard to get the word out.

PR doesn't have to be hard if we have a guide. Guides are the best way to know where we're going and how much progress we've made. Guides correct mistakes, keep us on track, and most of all make sure we use time and resources effectively.

With AwareLabs we're doing PR not reading about it.As a guide, AwareLabs has already taken all the knowledge in the many PR books and organized it into a simple to-do list for the rest of us. We can just work our way through the list and end up where we want to be, with good PR behind us. No reading required.

Why is the AwareLabs PR guide better than a PR For Dummies book? Because, with AwareLabs we're doing PR not reading about it. That means immediate results and confident strides forward. For those of you interested in doing instead of reading, start your PR guide and make some progress.

Written By: Paul Kenjora

Paul Kenjora is the Product Manager and founder at AwareLabs, a company that provides the next generation website builder for small businesses. He has 10+ years product development experience, has launched sites netting millions of visits a day, and has consulted for fortune 500 companies.