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The Startup Marketing Plan For 2013

As a startup going to market in 2013, you have to contend with rising user acquisition costs, meaning you can't just throw money at the problem, you now have to work smarter not only harder. Thats where AwareLabs comes in, we have the startup marketing plan for 2013 for a smarter marketing campaign. Keep reading, you'll save at least $100,000 in marketing mistakes.

The Startup Marketing Plan For 2013
The Truth About Marketing Plans For 2013Online website marketing like all marketing is an industry that follows trends and rules. In marketing over time three things hold true. One, consumers grow apathetic. Two, marketers get more aggressive. Three, cost of acquisition rises. The result, startups and small businesses are usually priced out of the marketing game by larger industry leaders who can absorb short term marketing losses and must find marketing plans based on brains not money. 

What Is A Smart Marketing Plan For 2013Online marketing tool providers have so far released hundreds of very effective website marketing tools. Unlike prior years, where one tool was the magic pill, 2013 is about making all these tools work together. Instead of relying on a single marketing strategy, like online advertising, to deliver 80% of your traffic, you need to focus on making all the right marketing tools work together. With teams of just a few people managing multiple tools in a marketing plan becomes daunting. Thats where AwareLabs comes in.
Getting The Plan Right In 2013As we mentioned before there are hundreds of tools out there. The trick is to get them to amplify each other so your SEO, Social Media, and Paid Advertising Campaigns all result in a lower cost of acquisition by working together. Its possible, we've done it. Think of it as re-targeting taken to extremes.

Its easy to get your marketing plan wrong, do random tasks in random order hoping one sticks. However, to do it right, you'd need to find all the tools, test them on a live site, find dependencies, arrange the execution of each task in the right order, and then continuously revise the marketing plan over time. This is complicated, time consuming, and costly. More importantly its already been done, by us. AwareLabs has figured out the startup marketing guide for 2013, you just need to execute it for your particular startup.

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Written By: Paul Kenjora

Paul Kenjora is the Product Manager and founder at AwareLabs, a company that provides the next generation website builder for small businesses. He has 10+ years product development experience, has launched sites netting millions of visits a day, and has consulted for fortune 500 companies.