The Use Facebook As Your Company Page Feature Of Facebook
Published Feb. 4, 2014
To get more attention to your business, you can interact with Facebook as your company page. Every comment and like you leave as your company gives you more exposure in groups, partner pages, and even personal profiles. The "Use Facebook As..." feature is an amazing marketing resource for anyone with a company Facebook page.
Interact With Other Pages
Build great business partnerships when you like, comment, and share on other business pages as your business. Facebook keeping business and personal profiles from mixing too much, hence company pages can only interact with other pages. Business partners end up being customer channels that feed your conversion funnel, picking the right partner pages on Facebook and interacting with them as your company is a great ice breaker. Liking or commenting on a partner page is an easy and effective way of reaching their audience and build your own company followers.
Interact With People
Share content as your business from other people's personal pages to build personal relationships. Employees already represent your company with clients, sharing content from employee profiles on your business page makes your company more human, a huge plus on Facebook. Facebook notifies the person whose content you share, in effect, introducing your company to that influencer. Interacting with people on Facebook as your company page is a great way to build trust and a loyal base of early adopters.
Interact With Events
Create events as your company with the "Use Facebook As..." feature. Events are a powerful way to attract attention to your company page as well as interact with actual users. A single company event on Facebook may only result in a few attendees but exposes the company to thousands of Facebook users through personal referrals of friends and employees. The more you interact with Facebook as your company the more people will start showing up at your company events and spreading the word about your business.
Build Your Brand
The most powerful aspect of "Use Facebook As..." is your ability to build a strong brand for your business. The "Use Facebook As..." feature is key to the daily marketing tasks outlined in the AwareLabs Social Calendar. Use this powerful Facebook feature on a daily basis and watch your likes and reach grow.