What Is AwareLabs?
Published Feb. 4, 2014
AwareLabs is a PR task list assembled to help guide startups through the initial phases of launching a campaign. While marketing my own startups I, Paul Kenjora, spent weeks researching PR, following successful entrepreneurs, and discussing strategy with PR professionals. Through the process I came to a conclusion.
A smoother branding process that will help founders and agencies.
Most startups don't know how to transition from development to PR and marketing effectively. PR Agencies are too expensive and most startup teams don't have PR expertise. I built AwareLabs to provide a bridge for early startups. A smoother branding process that will help founders and agencies.
Gathering all I learned into a PR task list that every startup can complete, the same list professionals I spoke with use every day. The goal is to allow your startup to use funds more effectively once you do launch a PR campaign through a paid agency.