Frequently Asked Questions

There is a one time price of $49.99 if you decided to complete all the tasks. When you first sign up you will be given the opportunity to complete a few dozen PR tasks for free. Once you reach the free limit the site will ask you to pay once via credit card through a secure service called WePay. No subscriptions.

Once you upgrade to the unlimited account you will have access to all the PR tasks. If I add tasks in the future, which I will, you will have access to those as well. No extra charge.

I come from startups, $49.99 for the task list and progress tracking is my way of bridging the startup to PR marketing gap.

Yes, and our task list is from the same checklist PR people use for you when you hire them. Complex processes can almost always be boiled down into timing and steps. Everything looks hard when you don't know where to start. having a guide through the first few steps pays dividends down the road.

By creating a check list of tasks, Awarelabs allows startups to spend time and energy more efficiently. Going through the PR task will position your startup for PR opportunities down the road. PR is a process of building reputation on prior success, the AwareLabs checklist ensures that.

When you're ready hire a PR agency. You'll spend less because your PR campaign will start where AwareLabs left off.

The team behind AwareLabs consists of myself Paul Kenjora and an indispensable team of advisors. Just one man? Yes, but not just any man. The world was built by men and women with skills, determination, and a drive to make it happen. With the support of their local community they've achieved so many amazing things.

The Wright Brothers did the impossible and flew the first plane, something we still think amazing with all the modern tools. Surely I can do something as humble as help startups build better PR.

My experience and skills should help. Having gone through funded startups, I've learned learned a few things about asset allocation. Bootstrapping isn't just an option, its how things should be done no matter how much money you have. Brick and mortar business like coffee shops are expected to reach sustainability in months, why do startups need to be different?

My mind is the CEO, my finger tips are the development team, and my character and creativity make the sales and marketing teams. Everything else is just hard work and focus. I've learned that great products bring great customers, my job is to make sure that goes as smoothly as possible.

AwareLabs is a PR task list assembled to help guide startups through the initial phases of launching a campaign. While marketing my own startups I spent weeks researching PR, following successful entrepreneurs, and discussing strategy with PR professionals. Through the process I came to a conclusion.

Most startups don't know how to transition from development to PR and marketing effectively. PR Agencies are too expensive and most startup teams don't have PR expertise. I built AwareLabs to provide a bridge for early startups.

Gathering all I learned into a PR task list that every startup can complete, the same list professionals I spoke with use every day. The goal is to allow your startup to use funds more effectively once you do launch a PR campaign through a paid agency.

Yes, of course, and AwareLabs helps provide a way to measure progress and keep momentum. PR is about persistance and work. Having a PR task list will help you spend more time working on PR and less time second guessing your approach.

With AwareLabs you can track logins, notes, and links for each PR task. You can clearly see progress and momentum in a chart. Tasks are arranged in groups that build on prior tasks. Awarelabs helps you stay focused.

PR is somewhat relative, making it important to be aware of what others in your space are doing. In an effort to allow colleagues to collaborate on PR, AwareLabs allows you to invite a PR Buddy.

With a PR Buddy you can view each others tasks and progress to help inspire and motivate your PR campaign. This is a great tool for getting expert advice from other people and gauge how well your own PR campaign is doing.

No, AwareLabs bridges the gap between launch and a full blown PR agency costing thousands a month. Most startup founders quickly discover how complex PR can be. Tasks need to be done in the right order to build the proper momentum.

Attempt PR yourself without a guide and you end up wasting time and burning opportunities. Hire an agency too soon and you'll spend thousands only to find out they're telling you to do the basic work yourself.

AwareLabs is an attempt to build a PR task list that helps companies build a PR campaigns that work. It doesn't replace a PR agency, just bridges the gap before you hire one.