How To Build A Book Author Website Using AwareLabs
Build a book author site in 76 steps covering Starter, Marketing, and Engagement in 3 Hours 34 Minutes. Try it.
A Step By Step Book Author Process
Don't just build the site, AwareLabs will show you how to market it too. We have 35 tasks outlined in 10 stages.
Book author websites are meant to be more personal than most commercial sites. Provide contact information so your fans and event coordinators can reach you or your agent. The colors, fonts, and theme should match the book genre you author.
Give fans a way to connect and contact the author. Having a contact page is also a great way to score signing tours.
Sell each book the author has written. Offer signed copies as an incentive to buy from the author's website. Every book sold through the site comes with an email address that will grow the newsletter fan base.
Soliciting user reviews not only helps the website sell more books, its also a way to provide quotes and endorsements in third party publications.
Signing events are the bread and butter of most authors, they help fuel sales at reseller locations, and build reader awareness of the author. Every author needs to start somewhere, list signing events so visitors know where to go and improve the turnout.
Write up a biography for the author. Highlight writing abilities, life experience, and relate the author to the books. Remember to include a head shot as an image.
List resellers because visitors like buying books from different places. Promoting resellers promotes the author's books.
As the author promotes the books, press coverage will accumulate. Include links to any press coverage the author of the books have received. Press coverage builds confidence.
About The Books
Summarize each book. This is the website version of the book jacket. It should entice visitors to read the books.
As the site collects fan names and emails, start sending out newsletters promoting signing events, new books, and press news. The newsletter will drive more visitors to the site, referrals, and generate new fans over time.
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Laurent PainchaudChief Marketing Officer
Jonathan CarollMarketing Director
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Examples Of Live Sites Built With AwareLabs
2 Years, 8 Months With AwareLabs
Chris McDonald is busy winning ironmans, so he hired Laurent Painchaud from Streamline agency to assemble his site. Employing over a dozen applications Laurent was able to create strong conversion funnels for Chris's coaching plans and online merchandise. Now every time Chris wins a race, the site is able to leverage the new event to drive traffic into the conversion funnel. Having content and conversion on the same site is really helping drive sales.
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10 Months With AwareLabs
When Clown Town wanted to update their WordPress site because it was holding them back, they turned to and Awarelabs consultant named Jonathan. Within hours he was able to assemble the essentials for any event, including sponsors, landing pages, press releases, and social media integration. Now with the site done quickly and cost effectively, Clowntown organizers can budget more for the event. Updates are easy and as the event matures AwareLabs has applications that work ready to be deployed.
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2 Years, 9 Months With AwareLabs
Casual Cuffs started with a simple premise, leverage their website to promote cuffs at local events and partner with local retail stores to drive sales growth. The site helped them go from their first sale to regularly being featured by local celebrities and reselling through dozens of vendors. AwareLabs has kept up with their growth and delivered on its promise of not distracting them from focusing on sales and growth.