How To Build A Butcher Shop Website Using AwareLabs
Build a complete search optimized butcher shop site in 37 steps and 1 Hours 47 Minutes. Try it.
A Step By Step Butcher Shop Process
Don't just build the site, AwareLabs will show you how to market it too. We have 43 tasks outlined in 13 stages.
The website should match your butcher shop, select the appropriate color schemes and templates. Be sure to provide all contact information, including address, so the site can give people and search engines information about how to reach your butcher shop.
The old fashioned contact page still works best sometimes. This one will not only allow customers to contact your butchers, it will also provide driving directions to your physical butcher shop location.
The online shop should include all the items on the menu and additional seasonal specials. Set the online store up for pickup initially to ensure the process runs smoothly with employees. Activating deliveries later will increase the sales volume after employees are familiar with the ordering process.
Testimonials from customers reinforce the message of quality at the butcher shop. Adding customer testimonials to various pages helps visitors trust the quality of your meats.
For each butcher create an online profile. As the butcher engages in events and gathers testimonials from customers, add those as well. Having these profiles will help customers relate to your brand.
Events can be holiday specials or actual physical events like a cookout. Targeting seasonal holidays with events will dramatically improve sales.
People who buy your meats want to know how to cook them to perfection. A list of cook books you sell and recommend will go a long way to not only generating direct book sales but follow on meat sales.
Today local farming, non-gmo products, and a sense of community is the best kind of marketing. Showcase where you source your meats and people will feel better about their purchases.
Having the butcher shop menu on the website will increase in store visits and cash register sales. Try taking your own photos of menu items instead of using stock photography, the results are more authentic.
Recipes are marketing tools that drive visitors into the butcher shop online orders and menu. Create recipes that feature specific cuts you sell. In addition to driving traffic, good recipes help customers get the most from their purchase, leading to repeat purchases.
Take photos at events and create galleries with them. Be sure to connect as much relevant content as possible, the gallery is at the top of your sales funnel. Including a gallery in the monthly newsletter will help drive visits to the store.
Answering common customer questions on the website helps customers make better decisions when visiting your store. Be sure to address meat quality questions as well as purchase and return policies.
Leverage the newsletter to send monthly specials and event updates.
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Laurent PainchaudChief Marketing Officer
Jonathan CarollMarketing Director
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2 Years, 8 Months With AwareLabs
Chris McDonald is busy winning ironmans, so he hired Laurent Painchaud from Streamline agency to assemble his site. Employing over a dozen applications Laurent was able to create strong conversion funnels for Chris's coaching plans and online merchandise. Now every time Chris wins a race, the site is able to leverage the new event to drive traffic into the conversion funnel. Having content and conversion on the same site is really helping drive sales.
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2 Years, 9 Months With AwareLabs
Casual Cuffs started with a simple premise, leverage their website to promote cuffs at local events and partner with local retail stores to drive sales growth. The site helped them go from their first sale to regularly being featured by local celebrities and reselling through dozens of vendors. AwareLabs has kept up with their growth and delivered on its promise of not distracting them from focusing on sales and growth.