How To Build A Cause Website Using AwareLabs
Build a complete search optimized cause site in 34 steps and 1 Hours 43 Minutes. Try it.
A Step By Step Cause Process
Don't just build the site, AwareLabs will show you how to market it too. We have 38 tasks outlined in 14 stages.
Raising money for a cause is about trust, provide your contact information so people trust you. The look and feel of the site should be warm and inviting.
Contact The Cause
Being transparent, open, and available to visitors, volunteers, and the media will help build validity for the cause. Provide a contact page and respond to submissions in a timely manner.
For each organizer include a biography, qualifications, and why they decided to undertake this cause.
Give volunteers the opportunity to sign up for specific tasks that help the cause. Later send specific newsletters and updates to the volunteers in each specific task.
Fund The Cause
Sometimes volunteers aren;t enough to push a cause forward, it takes cold hard cash too. Raise funds for the cause. If your cause is an IRS approved non-profit be sure to stipulate that on the site so contributors can claim the donation at tax time.
Create a calendar of events for the cause. Giving volunteers an opportunity to meet each other in person is key to building a movement.
Collect movies from around the internet supporting the cause. Having one place that informs visitors about the cause will build authority and search rank.
Not everyone can volunteer, and not everyone can give money, but most people interested enough to visit the website can do some little thing day to day to help the cause. Offer short instructions on how to make small changes in daily life that will collectively have an impact on the cause.
The Printing Press
The printing press has been replaced by the blog, leverage it to inform website visitors about the cause.
Theres a book for everything in the world, causes are no exception. List books that will help visitors understand the cause. They also make a great reading list for volunteers.
Sometimes a survey is a great way to get feedback, sometimes its a great way to get visitors to understand their view of your cause. Construct a survey that challenges people to see the cause you see.
Collect as much online media coverage of the cause as possible and assemble it into one place of reference. Visitors will appreciate the information, and having other media outlets cover your cause will lend validity.
Answer common visitor questions regarding volunteering for the cause or giving funds to the cause.
The newsletter should be used to send different content to different groups of volunteers, contributors and survey takers. Segmenting will help each group stay on task.
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Brandon MasonLead Developer
Laurent PainchaudChief Marketing Officer
Jonathan CarollMarketing Director
Examples Of Live Sites Built With AwareLabs
3 Years, 1 Month With AwareLabs
Selling road bikes that cost several thousand dollars each is no easy task. For Bike Depot, the key was merging national brands with local content. With AwareLabs, we were able to create a site that showcases bikes from manufacturers, creates an amazing responsive online presence, and relates them to local cycling events and riding groups. This merger of national and local not only improved search ranking tremendously but gave Bike Depot the ability to create an online conversion funnel.
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Casual Cuffs started with a simple premise, leverage their website to promote cuffs at local events and partner with local retail stores to drive sales growth. The site helped them go from their first sale to regularly being featured by local celebrities and reselling through dozens of vendors. AwareLabs has kept up with their growth and delivered on its promise of not distracting them from focusing on sales and growth.
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2 Years, 3 Months With AwareLabs
When Jonathan decided to start his coffee shop marketing agency he chose AwareLabs not just as his platform of choice for clients, but the platform for his own site. The easily maintainable galleries, consultant profiles, and landing pages allow Jonathan to spend more time with clients and less time updating his site. His brilliant photography work really comes across in each of his sites.