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How To Build A Coffee Shop Website Using AwareLabs


Build a complete search optimized coffee shop site in 37 steps and 1 Hours 47 Minutes. Try it.

Your coffee shop is all about presenting an atmosphere and a presence to your local community. Remember you are attracting customers from a small area around your shop, any marketing tasks you undertake must be effective locally. The key to your website will be content that highlights your brand and atmosphere. The strategy below leverages the strengths of what a coffee shop already does to create a solid online presence. Some of the steps depend on each other, you can always come back and complete the remaining tasks later.

Branding Identity

Responsive Design

Mobile Application

Progress Guide

Web Resources

Keyword SEO

Free Images

A Step By Step Coffee Shop Process

Don't just build the site, AwareLabs will show you how to market it too. We have 43 tasks outlined in 13 stages.


Choose an earth tome color scheme for your coffee shop that matches your in store atmosphere. Also be sure to provide all contact and address information so your coffee shop site can be found by search engines and people alike.

Contact Us

Sometimes a customer just wants driving directions, sometimes they want to book and event at the shop, and sometimes they just want to ask about hours. The contact page offers all these options.

Online Sales

The shop should complement the online menu and offer convenience to customers who want to enjoy your coffee at home. Every bag of coffee sold is someone introducing their friends to your coffee at home.

Customer Reviews

Customer testimonials are an amazing way to endorse the quality of your coffee shop. Collect them and feature them on your own website, don't rely only on Yelp for customer appreciation.

Local Events

Coffee shops are meeting places, date destinations, and generally places where people assemble. Fuel that behavior with events, both in house and local. Events help drive not just search engine visitors but people through your door trying your coffee for the first time.


Baristas absolutely represent your coffee shop in person at the register, introduce them to people on your website as well. Having baristas on your coffee shop website adds a more human element and increases the likelihood of a customer walking through your door.

Coffee Menu

The menu should match what you have up in the coffee shop exactly. Take photos in your shop, authentic photos make up in atmosphere what they may lack in professional quality.

Brew Recipes

Recipes should include not just how to make the coffee you sell well, but also sides that go great with your coffee. Give your customers ideas on how to best enjoy your coffee and they will buy more.

Ambient Musc

The music at a coffee shop makes or breaks the atmosphere for people. Tell people what you play on the website, so when they come in they love it. Its also an opportunity to feature local bands for extra awesome points.

Press Coverage

Press coverage is great at driving initial customer traffic to the coffee shop. Long term press releases serve to endorse coffee shop perception, list all the press coverage received.

Coffee Gallery

Coffee shops are content producing machines, everything from latte art to events generate amazing photo opportunities. Showcase them on your site, then share those galleries on social media, you'll see your traffic skyrocket.


Customers have questions, address them on your website to show that you listen. The smoother the experience on the website, the more likely a customer will walk through your coffee shop door.

Monthly Newsletter

Having a newsletter tied right into the coffee shop website makes it easy to produce monthly newsletters that promote upcoming events and drive traffic through the coffee shop door.

Its Super Easy To Build With AwareLabs

When you sign up to build a Coffee Shop website, the AwareLabs platform will walk you through the whole guide one step at a time. All you need to do is add words and photos, the platform will automatically create rich engaging pages for you. You can pause anytime and resume later.

Our Clients Love Our Work

AwareLabs has changed the way we build websites. We can now consistently drive visitors and sales for our clients. It's made my consultancy enjoyable.

Laurent Painchaud

Chief Marketing Officer
Streamline Agency
Awarelabs is a fundamental change in how websites are built. Just add content and marketing happens, its a real game changer.

Jonathan Caroll

Marketing Director
1912 Coffee
AwareLabs is the first business centric website builder. Its built in guides and applications are designed to drive engagement.

Brandon Mason

Lead Developer
Torchlight Software

Examples Of Live Sites Built With AwareLabs

2 Years, 8 Months With AwareLabs

Selling road bikes that cost several thousand dollars each is no easy task. For Bike Depot, the key was merging national brands with local content. With AwareLabs, we were able to create a site that showcases bikes from manufacturers, creates an amazing responsive online presence, and relates them to local cycling events and riding groups. This merger of national and local not only improved search ranking tremendously but gave Bike Depot the ability to create an online conversion funnel.

Build Guide

How To Build A Multisport Speed Shop Website - Build a complete search optimized multisport speed shop site in 52 steps and 2 Hours 44 Minutes. Try it.

Website Statistics

build158 Pages Built
remove_red_eye134786 Times Viewed
1 Blog Posts
1 Books Reviewed
11 Business Partners
189 Contacts Reached
comment2 Visitor Comments
4 Events Promoted
3 Questions And Answers
1 Fundraisers Active
141 Photos In Gallery
3 Landing Pages
11 Menu Items
17 Movies Embeded
1 Newsletters Drafted
7 People Profiles
2 Recipes Given
81 Items For Sale
2 Surveys Asked
19 Testimonials Given
1 Interactive Widgets

2 Years, 8 Months With AwareLabs

This personal website is a great example of turning simple every day activities into valuable content. The book and movie applications allow Paul to quickly build share worthy content that drives traffic to the site. Coupled with a professional resume and landing pages for each of the services Paul offers, the site lets him represent all aspects of his online persona.

Build Guide

How To Build A Personal Website - Build a personal site in 28 steps covering Starter, Engagement, Endorsement, and Authority in 3 Hours 44 Minutes. Try it.

Website Statistics

build49 Pages Built
remove_red_eye26858 Times Viewed
email12 Emails Sent
1 Blog Posts
15 Books Reviewed
6 Contacts Reached
2 Fundraisers Active
4 Landing Pages
18 Movies Embeded
2 Newsletters Drafted
1 People Profiles
6 Press Mentions
3 Recipes Given
1 Resumes Posted
7 Testimonials Given
2 Interactive Widgets

6 Months, 1 Week With AwareLabs

When Clown Town wanted to update their WordPress site because it was holding them back, they turned to and Awarelabs consultant named Jonathan. Within hours he was able to assemble the essentials for any event, including sponsors, landing pages, press releases, and social media integration. Now with the site done quickly and cost effectively, Clowntown organizers can budget more for the event. Updates are easy and as the event matures AwareLabs has applications that work ready to be deployed.

Build Guide

This site was built using a custom guide which can be designed by AwareLabs Consultants to include a custom mix of applications and search engine optimization keywords to meet the needs of a sepcific business or location.

Website Statistics

build69 Pages Built
remove_red_eye9231 Times Viewed
email8 Emails Sent
4 Blog Posts
28 Business Partners
43 Contacts Reached
2 Downloadable Documents
3 Events Promoted
12 Questions And Answers
1 Fundraisers Active
171 Photos In Gallery
1 Landing Pages
1 Menu Items
9 Movies Embeded
1 Newsletters Drafted
10 Press Mentions
13 Items For Sale
6 Surveys Asked
14 Testimonials Given