How To Build A Coffee Shop Website Using AwareLabs
Build a complete search optimized coffee shop site in 37 steps and 1 Hours 47 Minutes. Try it.
A Step By Step Coffee Shop Process
Don't just build the site, AwareLabs will show you how to market it too. We have 43 tasks outlined in 13 stages.
Choose an earth tome color scheme for your coffee shop that matches your in store atmosphere. Also be sure to provide all contact and address information so your coffee shop site can be found by search engines and people alike.
Sometimes a customer just wants driving directions, sometimes they want to book and event at the shop, and sometimes they just want to ask about hours. The contact page offers all these options.
The shop should complement the online menu and offer convenience to customers who want to enjoy your coffee at home. Every bag of coffee sold is someone introducing their friends to your coffee at home.
Customer testimonials are an amazing way to endorse the quality of your coffee shop. Collect them and feature them on your own website, don't rely only on Yelp for customer appreciation.
Coffee shops are meeting places, date destinations, and generally places where people assemble. Fuel that behavior with events, both in house and local. Events help drive not just search engine visitors but people through your door trying your coffee for the first time.
Baristas absolutely represent your coffee shop in person at the register, introduce them to people on your website as well. Having baristas on your coffee shop website adds a more human element and increases the likelihood of a customer walking through your door.
The menu should match what you have up in the coffee shop exactly. Take photos in your shop, authentic photos make up in atmosphere what they may lack in professional quality.
Recipes should include not just how to make the coffee you sell well, but also sides that go great with your coffee. Give your customers ideas on how to best enjoy your coffee and they will buy more.
The music at a coffee shop makes or breaks the atmosphere for people. Tell people what you play on the website, so when they come in they love it. Its also an opportunity to feature local bands for extra awesome points.
Press coverage is great at driving initial customer traffic to the coffee shop. Long term press releases serve to endorse coffee shop perception, list all the press coverage received.
Coffee shops are content producing machines, everything from latte art to events generate amazing photo opportunities. Showcase them on your site, then share those galleries on social media, you'll see your traffic skyrocket.
Customers have questions, address them on your website to show that you listen. The smoother the experience on the website, the more likely a customer will walk through your coffee shop door.
Having a newsletter tied right into the coffee shop website makes it easy to produce monthly newsletters that promote upcoming events and drive traffic through the coffee shop door.
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Brandon MasonLead Developer
Jonathan CarollMarketing Director
Laurent PainchaudChief Marketing Officer
Examples Of Live Sites Built With AwareLabs
2 Years With AwareLabs
When Jonathan decided to start his coffee shop marketing agency he chose AwareLabs not just as his platform of choice for clients, but the platform for his own site. The easily maintainable galleries, consultant profiles, and landing pages allow Jonathan to spend more time with clients and less time updating his site. His brilliant photography work really comes across in each of his sites.
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2 Years, 11 Months With AwareLabs
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