How To Build An IT Services Website Using AwareLabs
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A Step By Step IT Services Process
Don't just build the site, AwareLabs will show you how to market it too. We have 37 tasks outlined in 15 stages.
IT troubles don't follow a schedule and nothing frustrates an existing or potential customer more than not being able to reach help promptly. Provide as many options on the contact page as possible.
Solicit client testimonials for the website and showcase them on as many pages as possible. A good word from existing customers will encourage visitors to the site to become new clients.
These pages are meant to rank well in search and give visitors a specific opt-in. Tailor each page towards a specific service the firm offers.
Clients want to work with smart IT people with experience. For each member of the team highlight their professionalism, experience, and value to the client.
Every invoice sent is a marketing opportunity. Soliciting testimonials, offering up sells, and asking for referrals can all be added to an invoice.
Training events not only help bring in new clients they reduce overhead with existing clients. Schedule events. Even if attendance is low, new clients will be impressed by the offer.
Leverage the thousands of IT books that have already been written to create content on the site. This will help improve search results as well as inform customers.
make it easier for clients to download agreement, technical, or operations documents by storing them in the website for download. This will reduce client friction and overhead for the staff.
Listing partner businesses and certifications on the IT site will not only build confidence in visitors but improve search engine reach. Connect at least one landing page offering a service tailored towards each partner or certification.
Mitigate client overhead costs and generate marketing materials for new clients in one step. Create concise diagnostic and repair instructions for the most common IT issues. Staff can reference these pages when working with clients, and search engines will promote them to new visitors.
Aside from leveraging troubleshooting recipes and existing online articles, occasionally create unique content geared towards the IT firms client base. These should be leveraged not just in search but in newsletters.
People will approach the IT firm looking for work. To reduce the number of general inquiries on the contact page, post a job opening. This will have the added advantage of outlining the exact type of candidates the firm is hiring.
IT news happens every day, anything from virus updates to announcements form major firms that impact clients. Build authority and trust by collecting, filtering, and presenting relevant IT news on the site.
Clients and visitors to an IT website inherently have questions. Make sure every page has an answer to help reduce client frustration and improve new visitor satisfaction. More informed visitors are more likely to turn into leads.
Being able to turn any content on the site into a newsletter is powerful and time saving. Any content on the website can and should be turned into a newsletter. Clients will see value and the firm will get a chance to solicit testimonials and referrals.
Its Super Easy To Build With AwareLabs
When you sign up to build an IT Services website, the AwareLabs platform will walk you through the whole guide one step at a time. All you need to do is add words and photos, the platform will automatically create rich engaging pages for you. You can pause anytime and resume later.
Our Clients Love Our Work
Jonathan CarollMarketing Director
Laurent PainchaudChief Marketing Officer
Brandon MasonLead Developer
Examples Of Live Sites Built With AwareLabs
2 Years, 7 Months With AwareLabs
This personal website is a great example of turning simple every day activities into valuable content. The book and movie applications allow Paul to quickly build share worthy content that drives traffic to the site. Coupled with a professional resume and landing pages for each of the services Paul offers, the site lets him represent all aspects of his online persona.
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2 Years, 4 Months With AwareLabs
Casual Cuffs started with a simple premise, leverage their website to promote cuffs at local events and partner with local retail stores to drive sales growth. The site helped them go from their first sale to regularly being featured by local celebrities and reselling through dozens of vendors. AwareLabs has kept up with their growth and delivered on its promise of not distracting them from focusing on sales and growth.
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5 Months, 4 Weeks With AwareLabs
This is why we created AwareLabs, to enable amazing people to do extraordinary things. Chester is races tandem bikes, he's also blind. AwareLabs and Streamline Agency have created a site for Chester that tells his story, helps him raise funds for the sport, and lets him inspire people. The interface is so streamlined, Chester is able to edit the site himself. That level of commitment to making websites accessible and easy is what AwareLabs is committed to.