How To Build An IT Services Website Using AwareLabs
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A Step By Step IT Services Process
Don't just build the site, AwareLabs will show you how to market it too. We have 37 tasks outlined in 15 stages.
IT troubles don't follow a schedule and nothing frustrates an existing or potential customer more than not being able to reach help promptly. Provide as many options on the contact page as possible.
Solicit client testimonials for the website and showcase them on as many pages as possible. A good word from existing customers will encourage visitors to the site to become new clients.
These pages are meant to rank well in search and give visitors a specific opt-in. Tailor each page towards a specific service the firm offers.
Clients want to work with smart IT people with experience. For each member of the team highlight their professionalism, experience, and value to the client.
Every invoice sent is a marketing opportunity. Soliciting testimonials, offering up sells, and asking for referrals can all be added to an invoice.
Training events not only help bring in new clients they reduce overhead with existing clients. Schedule events. Even if attendance is low, new clients will be impressed by the offer.
Leverage the thousands of IT books that have already been written to create content on the site. This will help improve search results as well as inform customers.
make it easier for clients to download agreement, technical, or operations documents by storing them in the website for download. This will reduce client friction and overhead for the staff.
Listing partner businesses and certifications on the IT site will not only build confidence in visitors but improve search engine reach. Connect at least one landing page offering a service tailored towards each partner or certification.
Mitigate client overhead costs and generate marketing materials for new clients in one step. Create concise diagnostic and repair instructions for the most common IT issues. Staff can reference these pages when working with clients, and search engines will promote them to new visitors.
Aside from leveraging troubleshooting recipes and existing online articles, occasionally create unique content geared towards the IT firms client base. These should be leveraged not just in search but in newsletters.
People will approach the IT firm looking for work. To reduce the number of general inquiries on the contact page, post a job opening. This will have the added advantage of outlining the exact type of candidates the firm is hiring.
IT news happens every day, anything from virus updates to announcements form major firms that impact clients. Build authority and trust by collecting, filtering, and presenting relevant IT news on the site.
Clients and visitors to an IT website inherently have questions. Make sure every page has an answer to help reduce client frustration and improve new visitor satisfaction. More informed visitors are more likely to turn into leads.
Being able to turn any content on the site into a newsletter is powerful and time saving. Any content on the website can and should be turned into a newsletter. Clients will see value and the firm will get a chance to solicit testimonials and referrals.
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Laurent PainchaudChief Marketing Officer
Brandon MasonLead Developer
Jonathan CarollMarketing Director
Examples Of Live Sites Built With AwareLabs
2 Years, 10 Months With AwareLabs
Chris McDonald is busy winning ironmans, so he hired Laurent Painchaud from Streamline agency to assemble his site. Employing over a dozen applications Laurent was able to create strong conversion funnels for Chris's coaching plans and online merchandise. Now every time Chris wins a race, the site is able to leverage the new event to drive traffic into the conversion funnel. Having content and conversion on the same site is really helping drive sales.
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3 Years, 1 Month With AwareLabs
Selling road bikes that cost several thousand dollars each is no easy task. For Bike Depot, the key was merging national brands with local content. With AwareLabs, we were able to create a site that showcases bikes from manufacturers, creates an amazing responsive online presence, and relates them to local cycling events and riding groups. This merger of national and local not only improved search ranking tremendously but gave Bike Depot the ability to create an online conversion funnel.
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2 Years, 11 Months With AwareLabs
Casual Cuffs started with a simple premise, leverage their website to promote cuffs at local events and partner with local retail stores to drive sales growth. The site helped them go from their first sale to regularly being featured by local celebrities and reselling through dozens of vendors. AwareLabs has kept up with their growth and delivered on its promise of not distracting them from focusing on sales and growth.