How To Build A Multisport Speed Shop Website Using AwareLabs
Build a complete search optimized multisport speed shop site in 52 steps and 2 Hours 44 Minutes. Try it.
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A Step By Step Multisport Speed Shop Process
Don't just build a site, AwareLabs will show you how to build marketing conversion funnels too.
Create an online store to help sell your inventory. In addition to online sales, be sure to enable in-store pickup for some of the higher priced items. The online store not only generates revenue but drives customers through the door.
Offering recommended reading directly on the website is a great way to get people into the sport and expose visitors to new activities and training philosophies. More people inspired to engage by great stories means more customers for the multi-sport speed shop.
Solicit testimonials from customers in every way possible. Even a hand written note at the shop can be added to the website to build trust with new visitors.
Manufacturers & Vendors
Competitive endurance sports are heavily reliant on brand names and performance lines of specific vendors. Featuring manufacturers of equipment, gear, accessories and nutrition for example at your shop helps drive visitors looking for specific brands.
Charity rides, cycling clubs, and other fundraising events are commonplace in the multi-sport community. Involve your shop in the process and do good for the community by featuring local fundraisers. It costs little and gives back so much.
Nothing beats the feeling of training or racing in the sport of triathlon, but movies come close. Showcase inspirational movies on your website and watch visitors opt into other purchases and services. Use this medium to showcase your own video featuring your shop, staff and importantly your business's brand positioning.
Setup & Planning
Provide vital information that will be used by search engines to find and promote your bicycle shop. The theme you build with should match the atmosphere of your business. This includes color choices, fonts and other related motifs.
Customers have questions, your shop has answers, put them on the website. Helping a customer before they come to your shop is the best way to earn trust and business.
In addition to selling equipment, most shops offer services. For each service, create a landing page where a customer can request a quote and schedule repairs, consultations and performance upgrades.
Events at a multi-sport shop can be anything from a sale to an actual ride organized by the staff, a customer, or a local cycling event put on by a sponsor. Having a list of both national and local events means the shop is a resource that gets attention. This is also where you will feature and manage regular activities. Sell one-time passes and even offer monthly subscriptions for regular patrons.
Staff & Ambassadors
Featuring the staff at the shop builds trust and more personal relationships with customers. Its simple to do, adds tremendous character to the site, and improves customer perception. Use this to also feature ambassadors of your brand. Select some key team members and brief them on how to evangelize the values of your brand.
The standard contact page is simple but effective, even for a multi-sport shop. Sometimes customers just want to reach your staff, don't be shy, and watch register sales go up.
Give a history of the shop and feature stories of its owners, management and team. People love a good story with connections to the community. Timelines help to share the experience and passion of key people who have helped the shape the unique positioning of the business's brand.
Any press coverage your shop has is being under utilized long-term unless its featured on the website. The point of getting press coverage is not just exposure, it's building trust with visitors.
Monthly Updates & News
Growing a customer base takes work, luckily having a newsletter database built right into the site makes it less work. Create e-blasts and newslettters to feature site content on an on-going basis.
Event & Training Galleries
Marketing is easy when you have content, luckily for a triathlon shop its just a matter of taking photos. Photograph rides, builds, races, customers, the shop, anything that looks amazing. The gallery will be leveraged heavily throughout the website to show customers how great your multi-sport shop is and compel them to come in, come back and come often.
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Laurent PainchaudChief Marketing Officer
Jonathan CarollMarketing Director
Brandon MasonLead Developer
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