How To Build A Multisport Speed Shop Website Using AwareLabs
Build a complete search optimized multisport speed shop site in 52 steps and 2 Hours 44 Minutes. Try it.
Daily Cloud Backups
Free Image Search
Android / IOS POS App
A Step By Step Multisport Speed Shop Process
Don't just build a site, AwareLabs will show you how to build marketing conversion funnels too.
Create an online store to help sell your inventory. In addition to online sales, be sure to enable in-store pickup for some of the higher priced items. The online store not only generates revenue but drives customers through the door.
Offering recommended reading directly on the website is a great way to get people into the sport and expose visitors to new activities and training philosophies. More people inspired to engage by great stories means more customers for the multi-sport speed shop.
Solicit testimonials from customers in every way possible. Even a hand written note at the shop can be added to the website to build trust with new visitors.
Manufacturers & Vendors
Competitive endurance sports are heavily reliant on brand names and performance lines of specific vendors. Featuring manufacturers of equipment, gear, accessories and nutrition for example at your shop helps drive visitors looking for specific brands.
Charity rides, cycling clubs, and other fundraising events are commonplace in the multi-sport community. Involve your shop in the process and do good for the community by featuring local fundraisers. It costs little and gives back so much.
Nothing beats the feeling of training or racing in the sport of triathlon, but movies come close. Showcase inspirational movies on your website and watch visitors opt into other purchases and services. Use this medium to showcase your own video featuring your shop, staff and importantly your business's brand positioning.
Setup & Planning
Provide vital information that will be used by search engines to find and promote your bicycle shop. The theme you build with should match the atmosphere of your business. This includes color choices, fonts and other related motifs.
Customers have questions, your shop has answers, put them on the website. Helping a customer before they come to your shop is the best way to earn trust and business.
In addition to selling equipment, most shops offer services. For each service, create a landing page where a customer can request a quote and schedule repairs, consultations and performance upgrades.
Events at a multi-sport shop can be anything from a sale to an actual ride organized by the staff, a customer, or a local cycling event put on by a sponsor. Having a list of both national and local events means the shop is a resource that gets attention. This is also where you will feature and manage regular activities. Sell one-time passes and even offer monthly subscriptions for regular patrons.
Staff & Ambassadors
Featuring the staff at the shop builds trust and more personal relationships with customers. Its simple to do, adds tremendous character to the site, and improves customer perception. Use this to also feature ambassadors of your brand. Select some key team members and brief them on how to evangelize the values of your brand.
The standard contact page is simple but effective, even for a multi-sport shop. Sometimes customers just want to reach your staff, don't be shy, and watch register sales go up.
Give a history of the shop and feature stories of its owners, management and team. People love a good story with connections to the community. Timelines help to share the experience and passion of key people who have helped the shape the unique positioning of the business's brand.
Any press coverage your shop has is being under utilized long-term unless its featured on the website. The point of getting press coverage is not just exposure, it's building trust with visitors.
Monthly Updates & News
Growing a customer base takes work, luckily having a newsletter database built right into the site makes it less work. Create e-blasts and newslettters to feature site content on an on-going basis.
Event & Training Galleries
Marketing is easy when you have content, luckily for a triathlon shop its just a matter of taking photos. Photograph rides, builds, races, customers, the shop, anything that looks amazing. The gallery will be leveraged heavily throughout the website to show customers how great your multi-sport shop is and compel them to come in, come back and come often.
You Have Options
$30 / month
$97 / month
$197 / month
$297 / month
Our Clients Love Our Work
Jonathan CarollMarketing Director
Brandon MasonLead Developer
Laurent PainchaudChief Marketing Officer
Examples Of Live Sites Built With AwareLabs
3 Years, 4 Months With AwareLabs
Casual Cuffs started with a simple premise, leverage their website to promote cuffs at local events and partner with local retail stores to drive sales growth. The site helped them go from their first sale to regularly being featured by local celebrities and reselling through dozens of vendors. AwareLabs has kept up with their growth and delivered on its promise of not distracting them from focusing on sales and growth.
How To Build An Online Store WebsiteBuild a complete search optimized online store site in 32 steps and 1 Hours 56 Minutes. Try it.
You can get these results too, start the process today...
2 Years, 8 Months With AwareLabs
When Jonathan decided to start his coffee shop marketing agency he chose AwareLabs not just as his platform of choice for clients, but the platform for his own site. The easily maintainable galleries, consultant profiles, and landing pages allow Jonathan to spend more time with clients and less time updating his site. His brilliant photography work really comes across in each of his sites.
How To Build A Marketing Agency Website Step By Step GuideBuild a marketing agency site in 45 steps covering starter, portfolio, corporate, and marketing in 15 Hours 05 Minutes or hire a genius.
You can get these results too, start the process today...
1 Year, 5 Months With AwareLabs
This is why we created AwareLabs, to enable amazing people to do extraordinary things. Chester is races tandem bikes, he's also blind. AwareLabs and Streamline Agency have created a site for Chester that tells his story, helps him raise funds for the sport, and lets him inspire people. The interface is so streamlined, Chester is able to edit the site himself. That level of commitment to making websites accessible and easy is what AwareLabs is committed to.