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How To Build A Multisport Speed Shop Website Using AwareLabs

 

Build a complete search optimized multisport speed shop site in 52 steps and 2 Hours 44 Minutes. Try it.

At its core, a multi-sport speed shop is a community of athletes and enthusiasts. The best thing that this type of business can offer on their website is to connect with that community. This key is to not only list parts and services the shop offers, but really highlight local individuals, events, groups, causes, and trends.

Branding Identity

Responsive Design

Progress Tracking

Automatic Upgrades

Daily Cloud Backups

Free Image Search

Android / IOS POS App

A Step By Step Multisport Speed Shop Process

Don't just build a site, AwareLabs will show you how to build marketing conversion funnels too.

Online Transactions

Create an online store to help sell your inventory. In addition to online sales, be sure to enable in-store pickup for some of the higher priced items. The online store not only generates revenue but drives customers through the door.

Recommended Reading

Offering recommended reading directly on the website is a great way to get people into the sport and expose visitors to new activities and training philosophies. More people inspired to engage by great stories means more customers for the multi-sport speed shop.

Endorsements

Solicit testimonials from customers in every way possible. Even a hand written note at the shop can be added to the website to build trust with new visitors.

Manufacturers & Vendors

Competitive endurance sports are heavily reliant on brand names and performance lines of specific vendors. Featuring manufacturers of equipment, gear, accessories and nutrition for example at your shop helps drive visitors looking for specific brands.

Fund Raisers

Charity rides, cycling clubs, and other fundraising events are commonplace in the multi-sport community. Involve your shop in the process and do good for the community by featuring local fundraisers. It costs little and gives back so much.

Edutainment Videos

Nothing beats the feeling of training or racing in the sport of triathlon, but movies come close. Showcase inspirational movies on your website and watch visitors opt into other purchases and services. Use this medium to showcase your own video featuring your shop, staff and importantly your business's brand positioning.

Setup & Planning

Provide vital information that will be used by search engines to find and promote your bicycle shop. The theme you build with should match the atmosphere of your business. This includes color choices, fonts and other related motifs.

FAQs

Customers have questions, your shop has answers, put them on the website. Helping a customer before they come to your shop is the best way to earn trust and business.

Shop Services

In addition to selling equipment, most shops offer services. For each service, create a landing page where a customer can request a quote and schedule repairs, consultations and performance upgrades.

Multi-Sport Events

Events at a multi-sport shop can be anything from a sale to an actual ride organized by the staff, a customer, or a local cycling event put on by a sponsor. Having a list of both national and local events means the shop is a resource that gets attention. This is also where you will feature and manage regular activities. Sell one-time passes and even offer monthly subscriptions for regular patrons.

Staff & Ambassadors

Featuring the staff at the shop builds trust and more personal relationships with customers. Its simple to do, adds tremendous character to the site, and improves customer perception. Use this to also feature ambassadors of your brand. Select some key team members and brief them on how to evangelize the values of your brand.

Contact Us

The standard contact page is simple but effective, even for a multi-sport shop. Sometimes customers just want to reach your staff, don't be shy, and watch register sales go up.

Our Stories

Give a history of the shop and feature stories of its owners, management and team. People love a good story with connections to the community. Timelines help to share the experience and passion of key people who have helped the shape the unique positioning of the business's brand.

Press Coverage

Any press coverage your shop has is being under utilized long-term unless its featured on the website. The point of getting press coverage is not just exposure, it's building trust with visitors.

Monthly Updates & News

Growing a customer base takes work, luckily having a newsletter database built right into the site makes it less work. Create e-blasts and newslettters to feature site content on an on-going basis.

Event & Training Galleries

Marketing is easy when you have content, luckily for a triathlon shop its just a matter of taking photos. Photograph rides, builds, races, customers, the shop, anything that looks amazing. The gallery will be leveraged heavily throughout the website to show customers how great your multi-sport shop is and compel them to come in, come back and come often.

When you sign up to build a Multisport Speed Shop website, the AwareLabs platform will walk you through the whole guide one step at a time. You'll have a great site without the guess work. If you need help, change your plan, then change it back anytime, no contracts. Pick the service you need that month, then change it back when you don't. Pay only for what you need.

You Have Options

DIY - you build it
$30 / month
GUIDED - we help build it
$97 / month
ASSISTANT - we help market it
$197 / month
AGENCY - we build and market it
$297 / month

Our Clients Love Our Work

AwareLabs has changed the way we build websites. We can now consistently drive visitors and sales for our clients. It's made my consultancy enjoyable.

Laurent Painchaud

Chief Marketing Officer
Streamline Agency
AwareLabs is the first business centric website builder. Its built in guides and applications are designed to drive engagement.

Brandon Mason

Lead Developer
Torchlight Software
Awarelabs is a fundamental change in how websites are built. Just add content and marketing happens, its a real game changer.

Jonathan Caroll

Marketing Director
1912 Coffee

Examples Of Live Sites Built With AwareLabs

www.nineteentwelvecoffee.com

3 Years, 3 Months With AwareLabs

When Jonathan decided to start his coffee shop marketing agency he chose AwareLabs not just as his platform of choice for clients, but the platform for his own site. The easily maintainable galleries, consultant profiles, and landing pages allow Jonathan to spend more time with clients and less time updating his site. His brilliant photography work really comes across in each of his sites.

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Website Statistics

build273 Pages Built
remove_red_eye217045 Times Viewed
email55 Emails Sent
26 Blog Posts
200 Business Partners
97 Contacts Reached
comment2 Visitor Comments
2 Downloadable Documents
5 Events Promoted
696 Photos In Gallery
1 Landing Pages
9 Menu Items
5 Movies Embeded
2 Newsletters Drafted
3 People Profiles
10 Press Mentions
2 Resumes Posted
10 Items For Sale
2 Surveys Asked
1 Interactive Widgets

You can get these results too, start the process today...

bigsexyracing.net

3 Years, 11 Months With AwareLabs

Chris McDonald is busy winning ironmans, so he hired Laurent Painchaud from Streamline agency to assemble his site. Employing over a dozen applications Laurent was able to create strong conversion funnels for Chris's coaching plans and online merchandise. Now every time Chris wins a race, the site is able to leverage the new event to drive traffic into the conversion funnel. Having content and conversion on the same site is really helping drive sales.

How To Build An Online Store Website

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Website Statistics

build160 Pages Built
remove_red_eye249148 Times Viewed
email1741 Emails Sent
20 Blog Posts
1 Books Reviewed
11 Business Partners
152 Contacts Reached
comment21 Visitor Comments
2 Downloadable Documents
7 Events Promoted
2 Fundraisers Active
245 Photos In Gallery
15 Invoices Sent
8 Landing Pages
10 Movies Embeded
41 Newsletters Drafted
9 People Profiles
2 Press Mentions
2 Recipes Given
26 Items For Sale
8 Surveys Asked
101 Testimonials Given
1 Timeline Outlines
4 Interactive Widgets

You can get these results too, start the process today...

bikedepotwxw.com

4 Years, 2 Months With AwareLabs

Selling road bikes that cost several thousand dollars each is no easy task. For Bike Depot, the key was merging national brands with local content. With AwareLabs, we were able to create a site that showcases bikes from manufacturers, creates an amazing responsive online presence, and relates them to local cycling events and riding groups. This merger of national and local not only improved search ranking tremendously but gave Bike Depot the ability to create an online conversion funnel.

How To Build A Multisport Speed Shop Website

Build a complete search optimized multisport speed shop site in 52 steps and 2 Hours 44 Minutes. Try it.

Website Statistics

build158 Pages Built
remove_red_eye259499 Times Viewed
1 Blog Posts
1 Books Reviewed
11 Business Partners
470 Contacts Reached
comment2 Visitor Comments
4 Events Promoted
3 Questions And Answers
1 Fundraisers Active
141 Photos In Gallery
3 Landing Pages
11 Menu Items
17 Movies Embeded
1 Newsletters Drafted
7 People Profiles
2 Recipes Given
81 Items For Sale
2 Surveys Asked
55 Testimonials Given
1 Interactive Widgets

You can get these results too, start the process today...

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