How To Build A TRIATHLON TEAM Website Using AwareLabs
Build a complete search optimized triathlon team site in 49 steps and 2 Hours 27 Minutes. Try it.
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A Step By Step TRIATHLON TEAM Process
Don't just build a site, AwareLabs will show you how to build marketing conversion funnels too.
Create an online store to help sell your inventory. The online store not only generates revenue but serves as advertising channel.
Offering recommended reading directly on the website is a great way to get people into the sport and expose visitors to new activities and training philosophies. More people inspired to engage by great stories means more involved athletes and higher potential to sell coaching plans.
Solicit testimonials from customers in every way possible. Even a hand written note at the shop can be added to the website to build trust with new visitors.
Sponsors & Partners
Competitive endurance sports are heavily reliant on brand names and performance lines of specific sponsors. Featuring manufacturers of equipment, gear, accessories and nutrition for example at your shop helps drive visitors looking for specific brands.
Charity races and other fundraising events are commonplace in the multi-sport community. Involve your team in the process and do good for the community by featuring fundraisers. It costs little and gives back so much.
Nothing beats the feeling of training or racing in the sport of triathlon, but movies come close. Showcase inspirational movies on your website and watch visitors opt into other purchases and services. Use this medium to showcase your own video featuring your team, coaches and importantly your team's raison d'être.
Setup & Planning
Provide vital information that will be used by search engines to find and promote your bicycle shop. The theme you build with should match the atmosphere of your business. This includes color choices, fonts and other related motifs.
Athletes have questions, your team has answers, put them on the website. Helping an athlete before they get in touch is the best way to earn trust and business.
In addition to selling coaching plans, most teams offer additional services or broker great deals through sponsors. For each service, create a landing page where a customer can be paired up with a coach or sponsor contact.
Events for a triathlon team can be anything from a local event put on by a sponsor or a World Championship. Having a list of both national and local events means the team site is a resource that gets attention. This is also where you will feature and manage regular activities. Sell one-time passes and even offer monthly subscriptions for regular patrons.
Team & Management
Featuring professionals and coaches builds trust and more personal relationships with athletes and fans. Its simple to do, adds tremendous character to the site, and improves perceptions. Use this to also feature ambassadors of your brand. Select some key team members and brief them on how to evangelize the values of your brand.
The standard contact page is simple but effective, even for a multi-sport shop. Sometimes customers just want to reach your staff, don't be shy, and watch register sales go up.
Give a history of the team and feature stories of its leadership. People love a good story with connections to the community. Timelines help to share the experience and passion of key people who have helped the shape the unique positioning of the team's brand.
Any press coverage your shop has is being under utilized long-term unless its featured on the website. The point of getting press coverage is not just exposure, it's building trust with visitors.
Put the triathlon team first, meaning the home page is built for existing members. Make things easy to find.
Growing a customer base takes work, luckily having a newsletter database built right into the site makes it less work. Create e-blasts and newslettters to feature site content on an on-going basis.
Event & Training Galleries
Marketing is easy when you have content, luckily for a triathlon team its just a matter of taking photos. Photograph training, races, athletes, venues, anything that looks amazing. The gallery will be leveraged heavily throughout the website to show customers how great your multi-sport shop is and compel them to come in, come back and come often.
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Examples Of Live Sites Built With AwareLabs
3 Years, 8 Months With AwareLabs
Chris McDonald is busy winning ironmans, so he hired Laurent Painchaud from Streamline agency to assemble his site. Employing over a dozen applications Laurent was able to create strong conversion funnels for Chris's coaching plans and online merchandise. Now every time Chris wins a race, the site is able to leverage the new event to drive traffic into the conversion funnel. Having content and conversion on the same site is really helping drive sales.
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