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How To Build A TRIATHLON TEAM Website Using AwareLabs


Build a complete search optimized triathlon team site in 49 steps and 2 Hours 27 Minutes. Try it.

At its core, a triathlon team is a community of athletes and enthusiasts. The best thing that this type of business can offer on their website is to connect with that community. The key is to not only list out team requirements and bylaws, but to really highlight team and personal achievements, events, causes, and trends.

Branding Identity

Responsive Design

Progress Tracking

Automatic Upgrades

Daily Cloud Backups

Free Image Search

Android / IOS POS App

A Step By Step TRIATHLON TEAM Process

Don't just build a site, AwareLabs will show you how to build marketing conversion funnels too.

Team Shop

Create an online store to help sell your inventory. The online store not only generates revenue but serves as advertising channel.

Recommended Reading

Offering recommended reading directly on the website is a great way to get people into the sport and expose visitors to new activities and training philosophies. More people inspired to engage by great stories means more involved athletes and higher potential to sell coaching plans.


Solicit testimonials from customers in every way possible. Even a hand written note at the shop can be added to the website to build trust with new visitors.

Sponsors & Partners

Competitive endurance sports are heavily reliant on brand names and performance lines of specific sponsors. Featuring manufacturers of equipment, gear, accessories and nutrition for example at your shop helps drive visitors looking for specific brands.

Fund Raisers

Charity races and other fundraising events are commonplace in the multi-sport community. Involve your team in the process and do good for the community by featuring fundraisers. It costs little and gives back so much.

Edutainment Videos

Nothing beats the feeling of training or racing in the sport of triathlon, but movies come close. Showcase inspirational movies on your website and watch visitors opt into other purchases and services. Use this medium to showcase your own video featuring your team, coaches and importantly your team's raison d'être.

Setup & Planning

Provide vital information that will be used by search engines to find and promote your bicycle shop. The theme you build with should match the atmosphere of your business. This includes color choices, fonts and other related motifs.


Athletes have questions, your team has answers, put them on the website. Helping an athlete before they get in touch is the best way to earn trust and business.

Coaching Plans

In addition to selling coaching plans, most teams offer additional services or broker great deals through sponsors. For each service, create a landing page where a customer can be paired up with a coach or sponsor contact.

Team Events

Events for a triathlon team can be anything from a local event put on by a sponsor or a World Championship. Having a list of both national and local events means the team site is a resource that gets attention. This is also where you will feature and manage regular activities. Sell one-time passes and even offer monthly subscriptions for regular patrons.

Team & Management

Featuring professionals and coaches builds trust and more personal relationships with athletes and fans. Its simple to do, adds tremendous character to the site, and improves perceptions. Use this to also feature ambassadors of your brand. Select some key team members and brief them on how to evangelize the values of your brand.

Contact Us

The standard contact page is simple but effective, even for a multi-sport shop. Sometimes customers just want to reach your staff, don't be shy, and watch register sales go up.

Our Stories

Give a history of the team and feature stories of its leadership. People love a good story with connections to the community. Timelines help to share the experience and passion of key people who have helped the shape the unique positioning of the team's brand.

Press Coverage

Any press coverage your shop has is being under utilized long-term unless its featured on the website. The point of getting press coverage is not just exposure, it's building trust with visitors.

Home Page

Put the triathlon team first, meaning the home page is built for existing members. Make things easy to find.

Communication Platform

Growing a customer base takes work, luckily having a newsletter database built right into the site makes it less work. Create e-blasts and newslettters to feature site content on an on-going basis.

Event & Training Galleries

Marketing is easy when you have content, luckily for a triathlon team its just a matter of taking photos. Photograph training, races, athletes, venues, anything that looks amazing. The gallery will be leveraged heavily throughout the website to show customers how great your multi-sport shop is and compel them to come in, come back and come often.

When you sign up to build a TRIATHLON TEAM website, the AwareLabs platform will walk you through the whole guide one step at a time. You'll have a great site without the guess work. If you need help, change your plan, then change it back anytime, no contracts. Pick the service you need that month, then change it back when you don't. Pay only for what you need.

You Have Options

DIY - you build it
$30 / month
GUIDED - we help build it
$97 / month
ASSISTANT - we help market it
$197 / month
AGENCY - we build and market it
$297 / month

Our Clients Love Our Work

AwareLabs is the first business centric website builder. Its built in guides and applications are designed to drive engagement.

Brandon Mason

Lead Developer
Torchlight Software
AwareLabs has changed the way we build websites. We can now consistently drive visitors and sales for our clients. It's made my consultancy enjoyable.

Laurent Painchaud

Chief Marketing Officer
Streamline Agency
Awarelabs is a fundamental change in how websites are built. Just add content and marketing happens, its a real game changer.

Jonathan Caroll

Marketing Director
1912 Coffee

Examples Of Live Sites Built With AwareLabs

3 Years, 4 Months With AwareLabs

Chris McDonald is busy winning ironmans, so he hired Laurent Painchaud from Streamline agency to assemble his site. Employing over a dozen applications Laurent was able to create strong conversion funnels for Chris's coaching plans and online merchandise. Now every time Chris wins a race, the site is able to leverage the new event to drive traffic into the conversion funnel. Having content and conversion on the same site is really helping drive sales.

How To Build An Online Store Website

Build a complete search optimized online store site in 32 steps and 1 Hours 56 Minutes. Try it.

Website Statistics

build165 Pages Built
remove_red_eye237803 Times Viewed
email1741 Emails Sent
20 Blog Posts
1 Books Reviewed
12 Business Partners
135 Contacts Reached
comment16 Visitor Comments
2 Downloadable Documents
7 Events Promoted
2 Fundraisers Active
245 Photos In Gallery
15 Invoices Sent
8 Landing Pages
10 Movies Embeded
41 Newsletters Drafted
13 People Profiles
2 Press Mentions
2 Recipes Given
26 Items For Sale
8 Surveys Asked
103 Testimonials Given
1 Timeline Outlines
4 Interactive Widgets

You can get these results too, start the process today...

3 Years, 8 Months With AwareLabs

This personal website is a great example of turning simple every day activities into valuable content. The book and movie applications allow Paul to quickly build share worthy content that drives traffic to the site. Coupled with a professional resume and landing pages for each of the services Paul offers, the site lets him represent all aspects of his online persona.

How To Build A Personal Website

Build a personal site in 28 steps covering Starter, Engagement, Endorsement, and Authority in 3 Hours 44 Minutes. Try it.

Website Statistics

build55 Pages Built
remove_red_eye54414 Times Viewed
email12 Emails Sent
1 Blog Posts
17 Books Reviewed
10 Contacts Reached
2 Fundraisers Active
4 Landing Pages
20 Movies Embeded
1 Songs Playable
2 Newsletters Drafted
1 People Profiles
6 Press Mentions
3 Recipes Given
1 Resumes Posted
7 Testimonials Given
1 Timeline Outlines
2 Interactive Widgets

You can get these results too, start the process today...

3 Years, 5 Months With AwareLabs

Casual Cuffs started with a simple premise, leverage their website to promote cuffs at local events and partner with local retail stores to drive sales growth. The site helped them go from their first sale to regularly being featured by local celebrities and reselling through dozens of vendors. AwareLabs has kept up with their growth and delivered on its promise of not distracting them from focusing on sales and growth.

How To Build An Online Store Website

Build a complete search optimized online store site in 32 steps and 1 Hours 56 Minutes. Try it.

Website Statistics

build99 Pages Built
remove_red_eye215021 Times Viewed
email2264 Emails Sent
1 Blog Posts
30 Business Partners
190 Contacts Reached
4 Events Promoted
12 Questions And Answers
27 Photos In Gallery
8 Newsletters Drafted
1 People Profiles
2 Press Mentions
49 Items For Sale
1 Surveys Asked
19 Testimonials Given
1 Interactive Widgets

You can get these results too, start the process today...

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