How To Build A Yoga Studio Website Using AwareLabs
Build a complete search optimized yoga studio site in 35 steps and 1 Hours 43 Minutes. Try it.
A Step By Step Yoga Studio Process
Don't just build the site, AwareLabs will show you how to market it too. We have 47 tasks outlined in 14 stages.
Provide basic look and feel as well as location information for the website. People need to know how to find your classes.
Be available, yoga is part spiritual, help clients stay centered when they try to reach the studio with a good contact page.
Selling yoga items online isn't just great marketing, its a way for clients to improve their yoga training. As clients see others in the classes with certain attire, equipment, and nutrition products, they will be more likely to purchase them from the site.
Solicit customer testimonials after class, do it with an iPad right on the site or with pencil and paper.
Yoga packages help encourage repeat visits. Offer plans that can be redeemed over several classes.
Instructors are key to a good yoga studio, introduce them to visitors on the website. People should feel like they know an instructor by the time they show up for their first class. It also lets people choose the instructor or class best suited for their level.
Each class at the yoga studio should have an event with repeat dates. The site will automatically cycle past and future dates as they come up. For each class offer only as many tickets as the class can hold. Once they sell out the class will be full.
Teaching people about yoga happens not only through instructors in the classes but through reading materials. Encourage clients to become better by providing reading suggestions and they will attend more yoga classes.
Sometimes the little things keep people from showing up to a class, especially if its their first time. Provide any forms someone will need online to remove as many obstacles as possible.
People love videos, having yoga videos on the site will improve not just search results but client interest in the activity. The better people get at yoga, the more classes they attend.
Take photos of the class and the instructor. People attending Yoga classes need to feel comfortable that the class is for them, photos help.
Adding the music played in classes at the yoga studio is an amazing way to convey atmosphere to visitors. Its also impressive and very few sites go to that length, do it and stand out from the rest.
Yoga is an intense activity, people have questions about intensity, results, self esteem, and also things like billing or missing classes. Answer them on the website and people will feel more at ease attending classes.
Sending out newsletters is not just about asking for testimonials and reviews, its about staying fresh in peoples minds. Its a gentle reminder to attend an upcoming yoga class or bring a friend along next time.
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Laurent PainchaudChief Marketing Officer
Brandon MasonLead Developer
Jonathan CarollMarketing Director
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Chris McDonald is busy winning ironmans, so he hired Laurent Painchaud from Streamline agency to assemble his site. Employing over a dozen applications Laurent was able to create strong conversion funnels for Chris's coaching plans and online merchandise. Now every time Chris wins a race, the site is able to leverage the new event to drive traffic into the conversion funnel. Having content and conversion on the same site is really helping drive sales.
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